Zee Music renews its agreement with YouTube, Meta; Catalog of over 11,000 songs available for shorts and reels creators

Zee Music Company, a division of media company Zee Entertainment Enterprises Ltd (ZEEL), on Friday announced the renewal of its licensing agreement with YouTube and Facebook’s parent company Meta.

The deal with two of the world’s largest digital content delivery companies will give them access to music content from Zee Music’s catalog of more than 11,000 songs, according to a statement.

Under the agreement, users can continue to use Zee Music Company’s entire catalog to create multiple social experiences on YouTube as well as Meta platforms, such as Facebook and Instagram, he added. . “With an increasing number of audiences listening to Indian music from all over the world, the inclusion of the latest music libraries from India will allow YouTube Shorts users and creators to keep up to date with the latest trends and styles. musical,” he noted.

With its massive user base, YouTube is one of the largest digital content platforms, and the ongoing collaboration is intended to improve the music experience of its users. Additionally, songs on short-form video platforms often get a new lease of life when they are covered by multiple popular creators, resulting in renewed interest and wider popularity, according to the release.

Zee Music Company’s music collection has already garnered over 290 billion views on its YouTube channels with over 130 million subscribers.

Anurag Bedi, Chief Commercial Officer of Zee Music, said, “Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high quality music content. to our shared users”.

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