YouTube TV prices are rising. Here’s what you’ll pay now

YouTube Television — A CNET Editor’s Choice Award Pick — announced on March 16 that he was increase its prices from $65 per month to $73 per month. New subscribers will be charged the higher price from now on, while existing subscribers will be charged the updated price from April 18.

“As content costs have increased and we continue to invest in our quality of service, we will adjust our monthly cost…to bring you the best TV service possible,” YouTube TV wrote on Twitter, saying it this was the first increase in three years.

An update for our members. As content costs have increased and we continue to invest in our quality of service, we will adjust our monthly cost, after 3 years, from $64.99/month to $72.99/month, in order to offer you the best television service possible.

— YouTubeTV (@YouTubeTV) March 16, 2023

Although YouTube TV said new subscribers will be charged the highest price going forward, the service is offering those same subscribers $10 off the first three months of the basic YouTube TV plan. This means that new subscribers will effectively be charged $63 for their first three months before the price reverts to $73 per month.

YouTube TV also said it was dropping the price of its 4K Plus add-on to $10 per month. This service used to cost $20 per month.

Some people on Twitter speculated that the price increase was due to NFL Sunday Ticket is coming to YouTube. But YouTube replied that the increase is due to “the broader increase in content costs”.

Brent Lawton, vice president of media strategy and business development for the NFL, said in December that Sunday Ticket would be an additional cost on top of YouTube TV. NBC Sports’ Peter King said a source estimated the cost of Sunday Ticket would be around $300 for the season, but there is no official figure attached to the subscription at this time.

To find out more, here what you need to know about the YouTube TV multiview in March Madness And how YouTube TV compares to Hulu Plus Live TV.