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YouTube Music Selects Noor Chahal, Kayan for Foundry Class of 2022: Full Details

YouTube Music Selects Noor Chahal, Kayan for Foundry Class of 2022: Full Details

YouTube Music Selects Noor Chahal, Kayan for Foundry Class of 2022: Full Details

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YouTube Music has announced the list of artists selected for the Foundry Class of 2022. Two Indian independent artists, Noor Chahal and Kayan, are among the 30 artists selected from across genres and continents. Foundry is YouTube’s incubator for independent artists. It was created in 2015 and has since helped several artists at all stages of their careers, according to the company. As part of the Foundry Class of 2022, Noor Chahal and Kayan will receive funding to create and launch new music.

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The list of artists selected for the YouTube Foundry Class of 2022 has been announced. It includes two Indian artists, Noor Chahal and Kayan. In total, YouTube has selected 30 independent artists from all genres and continents. As selected independent artists, Noor Chahal and Kayan will receive funding and support to create and release new music through the program.

Foundry was established in 2015 as YouTube’s independent music incubator to support independent artists at all stages of their careers with annual development courses and ongoing release support campaigns, the company added. The program was designed for independent artists. It provides them with strategic support, marketing promotion and seed funding that artists need to create music.

Pawan Agarwal, Director of Music Partnerships (India and South Asia) at YouTube, said: “Foundry provides independent artists with a springboard to success and we are excited to support these up-and-coming artists and reduce barriers throughout their journey. journey.”

Besides India, YouTube’s Foundry Class of 2022 includes artists from the United States, South Korea, Japan, Brazil, and sub-Saharan Africa. Artists from genres such as country, afropop, soul, latin urban, etc. were included in the list. YouTube has also created a playlist called Foundry Class of 2022 that includes a song from each artist.

After being selected for the Foundry Class of 2022, Noor Chahal said, “I see Foundry helping my music reach new people and ensuring my potential doesn’t go undiscovered or unrecognized. Every independent artist needs a boost like this and I’m so grateful to YouTube for the opportunity.

Delhi-based rap duo Seedhe Maut were part of YouTube’s Foundry Class in 2021. During this year’s Foundry Class, the duo said, “Being selected as part of Foundry gave us the to broaden our vision and share our music with a wider audience. community. YouTube as a platform has been exponential in sharing our work and connecting with more people around the world. »


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