Winners and losers 2022: vivo

Winners and losers 2022: vivo

Winners and losers 2022: vivo

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vivo was among the top smartphone players, although western markets once again only saw a fraction of its lineup. The company launched some impressive products in 2022, but that didn’t go without a hitch either.


Winner: Vivo X80 Pro

The X80 series didn’t have a Pro+ variant, meaning the X80 Pro was the flagship this time around. It launched in April, and back then it was everything you’d want from a flagship – the best chipset from Qualcomm (or Mediatek at home), four impressive cameras, Zeiss optics with T* lens, OIS, quick charge.

Eight months later, it’s still a phone to consider if you’re one for non-mainstream brands. The camera island design is questionable, to put it mildly, but luckily all the shooters do an amazing job.

The phone took over two months to hit international markets – and the official price in Europe was just south of €1,200, which is on par with the Samsung Galaxy S22 Ultra.

The phone comes with vivo V1+ ISP, which does wonders for low-light video – we can see details in images that can’t be seen by the human eye, and in 4K beware. The performance of the vivo X80 Pro in the dark is at the limit of night vision.

Loser: vivo V25 and vivo V25 Pro

There are three phones in the V25 family, and we weren’t impressed with the Vanilla and the Pro in our testing. The reason we group them together is that they have similar shortcomings.

The V25 and V25 Pro were supposed to be a cut above the V23 and V23 Pro, introduced earlier in 2022 and both were a bit more expensive than their direct rivals.

Left: vivo V25 • Right: vivo V25 Pro

Yet for some reason vivo decided to omit key features that make midrangers harder to recommend. The vivo V25 pair has no NFC, no 3.5mm audio jack, no ingress protection, no secondary selfie camera.

vivo launched the V25 in some markets as the X80 Lite, continuing its practice of renaming phones repeatedly – a habit we’re not particularly fond of.

Winner: vivo X Fold/Fold+

vivo launched two foldable phones this year, although they are quite similar. The Plus launched five months after the first X Fold, and it came with the updated Snapdragon 8+ Gen 1 and its more powerful processor. The battery has also increased, as well as the charging speed from 66W to 80W.

Winners and losers 2022: vivo

The biggest problem in the world of foldables is the crease, which is a deciding factor for many users. The hinge used by vivo in these two phones is said to be “undetectable”, although we have felt and seen it in real-life scenarios. That said, the crease is hardly an issue when viewing content, and it’s not really noticeable when in use.

The company also brought a new color with the X Fold+ – an attractive red leather back, also seen on the vivo X90 Pro+. Vivo is clearly betting it’ll be the hero color, and we can’t wait to see the design reach more devices, hopefully even beyond the flagship X series.

Winner: vivo iQOO Neo6

The iQOO subbdarnd does its own thing, like the Neo series which can be placed in the flagship-killer premium category, and we loved the Neo6 which launched internationally.

Yes, the phone runs on a dated Snapdragon 870 instead of a Snapdragon 8 Gen 1, but it’s still a very capable chip.

iQOO Neo6 for review

What we particularly liked about the iQOO Neo 6 is its design and lightweight body. Today’s smartphones are getting heavier and bulkier. Meanwhile, this vivo phone has all the necessary features without going overboard – a great display, 80W fast charging, and great video and photo quality from the main camera.

The phone is primarily aimed at India, where it can be purchased for as low as INR 30,000 or roughly $360. It is definitely among the bargains of the year.

Winner and loser: the partnership with the FIFA World Cup

2022 has been quite an unusual year for football fans. Instead of having their dose of World Cup matches in June and July, we had a tournament in November and December.

The 2022 World Cup was supposed to be the culmination of a six-year partnership between vivo and FIFA, in which the tech company also supported other tournaments – the Confederations Cup in 2017, the World Cup in Russia in 2018 and the Arab Cup. in 2021.

vivo becomes official smartphone partner of FIFA World Cup Qatar 2022

However, the unusual timing forced the company to promote its X90 series, which is currently only available in China and China did not qualify for the tournament. While all advertising is good for promoting brand recognition, it still works best when there’s an actual product people can buy. And the X90 series was not at the time of the tournament.


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