Winners and losers 2022: Asus

Winners and losers 2022: Asus

Winners and losers 2022: Asus

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Asus doesn’t make as many phones as it used to, but the Taiwanese manufacturer has established itself on two notable fronts in the smartphone world: gaming phones and compact flagships. Zenfone 9 is the brand’s mainstream flagship phone with a focus on one-handed usability, while the ROG Phone 6 lineup is still the benchmark in the gaming phone segment. Let’s see what went well and what which could be improved.


Winner – Zenfone 9

Asus has built the best compact phone of the year and it’s not even close. The dimensions of the Zenfone 9 are perfect for one-handed handling and you’re not sacrificing performance or build quality here. Zenfone 9 ticks all the boxes of a 2022 flagship with its 120Hz AMOLED display, Snapdragon 8+ Gen 1 chipset, and significantly improved main camera over its predecessor.

Add to that a sleek design that stands out from other phones on the market and battery endurance that outperforms other similarly sized phones and you have a real winner. Zenfone 9 is also featured in several of our editor’s top 5 phones of the year, which is another form of praise for this device.

Winner – ROG Phone 6 Pro / 6D Series

It’s hard to find fault with the ROG Phone 6 Pro and ROG Phone 6D series – they represent the pinnacle of gaming phones for 2022. Asus offers the complete gaming phone package and this year brought the two best flagship chipsets available in the Android realm – Qualcomm Snapdragon 8+ Gen 1 in the ROG Phone 6 and 6 Pro and MediaTek’s Dimensity 9000+ in the ROG Phone 6D series.

Winners and losers: Asus

10-bit AMOLED displays with 165Hz refresh rates are a joy to use, as are AirTigger 6 ultrasonic touch sensors, stereo speakers and industry-leading battery life. You can configure the ROG Phone 6 Pro with up to 18GB of RAM and 512GB of storage, and Asus offers a long list of proprietary accessories that are unrivaled in the segment.

Winners and losers: Asus

The extra effort put into the thermal management of the latest generations of notoriously demanding Snapdragon chips and the multitude of user customization options are what stand out from the ROG Phone range so far. If we could see one area of ​​improvement for future generation ROG phones, it would be the cameras.

Loser – timely software updates

Google announced Android 13 in August and it took Asus four months to push the update to the Zenfone 9. Worse still, the latest ROG Phone 6D series and the ROG Phone 6 Diablo Immortal Edition still launched with Android 12 in the fall of 2022.

The official Asus Android 13 update schedule calls for the Android 13 ROG Phone 6 series in the first quarter of 2023, but with no specific date in mind just yet. That doesn’t seem compelling to users splurging on a top-end ROG Phone 6 Pro or 6D Ultimate with a price tag north of $1,200/€1,200.

Winners and losers: Asus

To make matters worse, Asus only provides two Android version updates and two years of security patches compared to four on Samsung, Google, OnePlus and Oppo devices. Given the high asking prices and the relatively low number of new devices, we would like to see longer software support on Asus flagship phones in the coming years.

Loser – Non-ROG widescreen flagship

The Zenfone 9 is a great phone with a flagship build and spec, but the market wants big-screen phones, so why not give in and make one? Yes, ROG phones are flagships too, but all of their gamer aesthetics and inferior cameras don’t suit consumers who just want a sleek flagship to rival the Samsung Galaxies and iPhones of the world.

Winners and losers: Asus

Asus had its Zenfone Flip models in recent years, although they did not do well in terms of sales and were discontinued. We hope we’ll see more than one entry into the Zenfone range over the coming year, as Asus makes some of the best, if often underrated, phones on the market.


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