Unveiling the next era of sustainable and smarter lifestyles with bespoke at Fuorisalone 2023 – Samsung Global Newsroom

On April 17, Fuorisalone 2023, the world’s largest design and furniture exhibition, opened in Milan, Italy.

At their 700m² Fuorisalone booth, Samsung Electronics held its exhibition under the concept of “Bespoke Home, Bespoke Life”, featuring collaborations with famous Korean designers Seungji Mun and Hosuk Jang. The exhibition took the central message of “Bespoke Home”, which is to offer consumers the opportunity to choose personalized home appliances that match their tastes, a step further with the new central message of “Bespoke Life”, which is about advancing home appliances to embrace eco-consciousness and hyper-connectivity, all with an artistic twist.

The “We Breathe” area of ​​the Samsung exhibition, developed in collaboration with designer Seungji Mun, introduced visitors to the central theme of the “Bespoke Life” concept, sustainability, and the “Framed” area, developed by Hosuk Jang , embodied the personalization value that consumers can enjoy when choosing a bespoke device that can reflect their own unique personalities and preferences. Both of these areas attracted a large number of visitors, as did the exhibition of limited-edition Bespoke refrigerators created in partnership with renowned Italian design studio TOILETPAPER, with Samsung being their first collaborator with the Korean home appliance brand.

Read on to get a sense of the bustling atmosphere at Samsung’s Fuorisalone 2023 booth, where the company showcased its latest home solutions and approach to smart, sustainable lifestyle as achieved through its devices. appliances.

“We Breathe”: Integrating Sustainability into Daily Life with Seungji Mun

Upon entering the exhibition hall, the “We Breathe” area, created in collaboration with designer Seunji Mun, caught visitors’ attention with its display that emphasizes sustainability as a core value of Bespoke Life. This area was designed to look like a green space and was decorated not only with bespoke products, but also with original and eye-catching designs by Seungji Mun.

The special flooring and variety of sculptures that filled the space were made using discarded fishing nets and other recycled materials, reflecting Samsung’s commitment to protecting the environment and its eco-friendly efforts. continuing managers. “Unlike other more ordinary stalls, it was interesting to experience this feeling of cool space, almost as if we were in a forest,” said a visitor to the exhibition. “We really felt the sincerity of Samsung in its eco-friendly efforts, as evidenced by the layout of the bespoke products on display.”

Hyperconnected experiences with energy efficiency and AI at the heart

After the “We Breathe” zone, the next step for visitors to the Samsung booth was an open space dedicated to showcasing the company’s efforts in developing innovative technologies based on eco-awareness and artificial intelligence. (IA).

On one wall was an infographic designed to show how Samsung has implemented environmentally friendly technologies across the entire product life cycle, from sourcing and production to transportation and use. Visitors were also able to learn more about SmartThings Energy’s AI saving mode and the energy savings it is able to achieve with each of Samsung’s home appliances, further showcasing the company’s efforts. company in favor of a sustainable way of life.

In addition, new tailor-made devices with improved artificial intelligence technologies have particularly attracted the attention of visitors interested in user comfort. Many innovative Bespoke products, including the Bespoke Refrigerator Family Hub+ with a large 32-inch screen, the Bespoke Infinite Line wine fridge, equipped with an automatic door opening function that opens with a simple touch, and the Bespoke Jet and its All-in -one Clean Station™, capable of helping with cleaning from start to finish, has caught the attention of many customers.

In this area, a space has been set up for visitors to experience SmartThings connectivity through the Map View feature, which is supported on Samsung TVs and Monitors. With SmartThings, users can easily manage the status and power consumption of all connected home appliances throughout the home. Visitors to this space were able to learn all about the hyperconnectivity and practicality offered by this service, which manages all household appliances from a single platform via SmartThings.

“Framed”: creating unique spaces with personalized devices

The “Framed” area of ​​the Samsung stand, a collaborative exhibition developed with designer Hosuk Jang, was designed as a space imbued with the basic philosophy of the Bespoke offer and also to offer a different atmosphere to visitors compared to the area. who preceded him. . Capturing the Bespoke philosophy of personalized home appliances that cater to personal tastes and taking on the appearance of a lounge bar reminiscent of a luxurious European social club, the “Framed” area conveyed an elegant atmosphere to visitors and served as a picture for many.

This exhibit featured bespoke products placed in spaces within framed walls, giving them the appearance of blending seamlessly into the environment. Bespoke products, including the Bespoke AI Grande, Bespoke Jet AI and Bespoke Cube Air, have been placed in these “framed” spaces to blend in with the space, showcasing the true essence of Bespoke’s custom appliances. Bespoke and garnering praise from visitors.

In addition, drawings of bottles, vases and flowers drawn personally by designer Hosuk Jang himself were displayed on the other side of the exhibition, illustrating the importance of personal lifestyle choices that Samsung and the designer hold in high esteem.

Where creativity meets technology: Samsung’s limited-edition TOILETPAPER collaboration

Last but not least, the final area of ​​Samsung’s Fuorisalone exhibition served as a space to showcase the company’s unique collaboration with renowned Italian design studio TOILETPAPER, the first of its kind between a Korean home appliance brand and TOILETPAPER.

Founded by Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari, TOILETPAPER is a creative studio that started life as an art magazine and is famous worldwide for its unique and surreal designs. Samsung is the first Korean home appliance brand to collaborate with TOILETPAPER and worked with the studio to produce a limited-edition bespoke refrigerator at Fuorisalone 2023 with panels featuring iconic TOILETPAPER designs such as Dessert Lady, Lipsticks, Magic Mirror and Roses with Eyes.

“I was surprised at first by the collaboration between TOILETPAPER and the Bespoke range of refrigerators,” said a visitor to the exhibition. “However, I found the colorful designs very inspiring and they motivated me to buy appliances that suit my own tastes in the future.” These limited edition Bespoke refrigerators in collaboration with TOILETPAPER will be made available sequentially in markets around the world.

A separate Bespoke Selfie area also drew crowds as it allowed visitors to experience MyBespoke, where visitors could take selfies of themselves and send them straight to their Bespoke fridge.

Stay tuned to Samsung Newsroom for all the latest on Samsung’s Bespoke range.