Twitter Blue for Business now allows companies to identify their employees • TechCrunch

Twitter launched “Blue for Business” last week alongside the relaunch of Twitter Blue. At that time, the social network had given companies a golden check mark. Now it offers more details.

With Blue for Business, Twitter also provides an additional badge — check out our guide to ticks and badges — that helps organizations identify brands and the people associated with them.

Twitter product manager Esther Crawford said the social media platform is launching a pilot program for Blue for Business with select companies. The company plans to expand this to other organizations next year, Crawford said.

Those with Blue for Business will also receive a small badge next to their profile display name, letting others know they work with said organization. For example, you can see a square Twitter badge next to Crawford’s display name.

Brands, media and others now have a square profile picture, instead of a round one, which makes another distinction clearer. But it’s unclear if the square profile picture is part of the Blue for Business package.

Twitter has yet to share details on how much it will charge for Blue for Business and what other benefits it may entail, but claimed that “a business can link any number of its individuals, companies and brands affiliated with his account”.

The company said organizations, media and sports teams can use the feature to link the accounts of their employees, journalists and players.

“By creating this connection, we enable businesses to network within their own organizations on Twitter. Companies can associate their management, their brands, their support handles, their employees or their teams. Journalists, sports team players or movie characters can all be affiliated,” Twitter said in a blog post.

While identifying brands and associated employees is a good feature for businesses, they would like a lot more benefits from this plan.

Twitter has been on a rollercoaster ride over the past 48 hours. The company has a terrible policy in place prohibiting links and handles to other social networks such as Facebook, Instagram, Mastadon, and even Linktree and lnk.bio in-bio linking tools. After facing backlash over it, Twitter quickly deleted the tweets and the policy page detailing the announcement. On the other hand, Twitter chief Elon Musk released a poll asking people if he should step down as CEO – and 57% of people voted in favour.