Trendforce: Q3 22 Global Smartphone Production Decreased 11%
Trendforce released its latest research on the global smartphone market, revealing a drop in production in the third quarter of 2022. The industry saw 289 million units produced between July and September, a quarterly decline of 0.9% and 11% YoY.
The “extremely weak” demand was due to companies prioritizing inventory over new devices while keeping production low due to “strong global economic headwinds”.
Samsung retained its position as the top manufacturer with 64.2 million device production units, a slight increase of 3.9% from the previous quarter. The Korean manufacturer is reducing production to push its already manufactured devices and will likely report a drop in production after the next three months.
Apple registered 50.8 million, representing a market share of 17.6%. According to TrendForce, this is the strongest production period for Cupertino as the company ramps up manufacturing to deliver new iPhones just in time for the holiday season. Expectations for the fourth quarter are that one in four new smartphones will roll out of the factory to be an iPhone.
The rest of the Top 5 is occupied by Xiaomi (including sub-brands Redmi, Poco and Black Shark) in third, Oppo (including Realme and OnePlus) in fourth and vivo (plus iQOO) in fifth. Trendforce pointed out that Chinese companies are moving towards a future with less American technology, as vivo has its own ISP, Xiaomi has developed a charging chip in-house, and Oppo has the MariSilicon X NPU.