To PR agencies, from your dear blogger
I’ve been writing about tech since 2007. During those years as a tech blogger, I’ve had regular interactions with PR firms, which are a layer of communication and coordination between business and the press.
Among the many tasks they perform, such as establishing media relations and directing communications, they are also responsible for organizing press conferences. These events are opportunities for the media to learn about the products the company has worked on and to interact with the people behind the product and share our feedback.
Even though attending conferences can seem like a very exciting experience, there are many recurring annoyances that spoil the experience for me. It certainly can’t be easy for PR firms to organize these events, but I’m not just speaking for myself, but for many people within our close-knit community, who end up cringing at the acts. following objections. I’m not the first person to say this, and in all likelihood, I won’t be the last. I don’t tell PR firms how to do their job; I’m just saying that in the hope that they know how we feel.
Don’t just send banners for press conference invites
Tech conferences tend to be held at different locations in many cities. There’s no point for PR firms to email flashy invitation graphics and not know when, where and who to contact, in plain text. It’s crazy because you can’t copy-paste the address into Google Maps, or the phone number into a dialer, which forces you to use that temporary cache in your brain, as you juggle and struggle between apps.
Another reason to have plain text – many modern email clients use natural language processing to read these details and allow you to create a calendar entry with the click of a button.
Please start events on time
It is becoming common knowledge that tech press conferences in India start half an hour to an hour after the scheduled time, as the PR companies expect a reasonable number of seats to be filled. There’s no point now in trying to figure out whether the media should be blamed for arriving late to an event, or whether it’s because PR companies automatically assume that people won’t be on time and therefore start later than the scheduled time. Either way, it’s definitely not fair to people who put in the effort to do it within the time frame.
I hope PR companies can break this vicious cycle by starting events when they announce them.
No need for flashy entertainment
I had the opportunity to attend various dance performances thanks to press conferences. And every time that happens, the same grimacing, palming sensation ensues. You call the media to let us know more about your product, and anything other than that ends up being useless, and I’m waiting for it to end. I remember a product launch I attended recently where, thanks to it not starting on time and the presence of some famous personalities, the product manager was asked to rush in its boring presentation, to ensure that the time of these “personalities” is respected.
Please save your money and the hassle of arranging this unwanted entertainment. Most of us would rather enjoy spending that time listening to what you have to say about your product.
Don’t email photos, send cloud links instead
PR firms diligently send out press releases via email after a product launch. They include press photos of the product, the images of which are usually in high resolution. They end up unnecessarily filling the capacity of our inbox. For example, 40% of the inbox capacity of my official email account is already full, and chances are that this is mainly due to the amount of press releases I receive. And I doubt I needed to use more than 5% of any of these images.
Sending a link to a cloud storage service containing all high resolution photos will eliminate this unnecessary duplication and waste of bandwidth and cloud storage.
We hate calls
This is the last but certainly the most irritating problem. After launching a product and sending out a press release, I get phone calls from time to time asking if I “got an email about the new product we launched”, telling me asking if my publication will carry the news.
If we believe that the press release you sent us is of interest to our audience, we will publish it anyway. Send a follow-up email if desired. But this kind of call is downright disturbing and will only leave a bad taste in our mouths.
Guest article written by Rohan Naravane, Head of Content and Product Experience at PriceBaba.com.
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