The story behind Bespoke’s boldest designs to date – Samsung Global Newsroom
On April 17, Samsung Electronics opened the doors to a dynamic exhibition that stood out from the rest at Fuorisalone 2023, the world’s largest design and furniture fair.
Samsung’s theme for this year’s event, “Bespoke Living”, emphasizes a more eco-friendly, hyper-connected and personalized lifestyle. The company’s showcase also includes a pop-up area created in collaboration with Italian design studio brand, TOILETPAPER, to explain how bespoke refrigerators cater to diverse lifestyles.
Samsung’s collaboration with TOILETPAPER was based on a shared desire to bring everyday objects to life.
Distinct styles, shared values
Originally founded in 2010 as a magazine run by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, TOILETPAPER has since grown into a product and furniture brand known for its unique design aesthetic. TOILETPAPER is known for its use of vibrant colors and pop art-inspired imagery; highly original designs such as “Lipsticks,” which features outstretched arms holding tubes of lipstick, exemplify her signature style. Over time, these designs have earned TOILETPAPER a strong following among global art lovers who continue to adore the brand’s distinctive style.
“TOILETPAPER has always loved the idea of applying images to everyday objects rather than confining them to the interior of a gallery or museum,” said Micol Talso, Artistic Director of TOILETPAPER. “That’s why we were thrilled when Samsung asked us to think of a design to apply to their Bespoke fridge panels. We thought this was an amazing opportunity for us to challenge ourselves in a new medium.
The collaboration was made possible thanks to the common values of Bespoke and TOILETPAPER. TOILETPAPER’s design philosophy, which gives a unique touch to everyday objects, closely aligns with the personalized appearance and overall experience of Bespoke refrigerators, which not only meet the needs of outdoor users but also inside.
Eye-catching and stylish
Samsung’s collaboration with TOILETPAPER includes a total of four bespoke refrigerator panel designs. To maximize impact, the brands chose to personalize the front panels with existing TOILETPAPER images – including iconic designs such as “Lipsticks”, “Magic Mirror”, “Roses with Eyes” and “Dessert Lady” – resulting in an eye-catching and stylish collection that stands out for its bold use of color. The limited-edition panels shown at the exhibition will be launched in global markets during the first half of the year.
Dynamic launch events in TOILETPAPER
Samsung’s Fuorisalone 2023 showcase also included a series of special events that gave guests an up-close look at Bespoke’s limited-edition panel collection.
TOILETPAPER’s Milan headquarters, TOILETPAPER Home, hosted two interactive events. Placed in different rooms of the building including the kitchen and bedroom, the bespoke refrigerator designs blend seamlessly into the striking interior of the space. Guests were captivated by the combination of assistive devices and artistic expression, resulting in two unforgettable events.
The first, held on April 17, saw Talso showcase Samsung’s collaboration with TOILETPAPER to global media. The event also included a cooking show by celebrity Italian chef Marco Assaggia. On April 20, TOILETPAPER Home hosted a “Fridge Party” for media and influencers around the world. The event offered guests the opportunity to experience bespoke refrigerators in a fun and engaging setting with music provided by celebrity DJs.
Additionally, new limited edition panel designs from Samsung and TOILETPAPER can also be viewed on TOILETPAPER Living. This one-of-a-kind accommodation will soon be available for booking and will offer guests the opportunity to experience a wide range of bespoke appliances including the bespoke induction cooker, dishwasher, oven and more .
Jinny Jung, Vice President of Samsung Electronics, expressed her joy in collaborating with a brand whose “unique designs continue to attract attention in Korea and around the world.” Adding that Samsung is delighted to have TOILETPAPER as the first Bespoke Fridge Partner of the Year, Jung explained that the collaboration promotes Bespoke’s core value of giving more consumers more options that cater to their unique tastes. .
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