Tecno partners with Skyesports to bring the Call of Duty Mobile Pova Cup

Tecno has announced a partnership with Skyesports to host a year-long tournament for mobile users. Next year will kick off the Call of Duty Mobile Pova Cup, which will take place in India and will have a multi-season format, giving players a chance to compete.

In this joint venture, Tecno is simply putting the Pova brand in the name of the tournament, which will be organized and broadcast by Skyesports on its official social networks in four languages ​​- English, Hindi, Tamil and Telugu, with the aim of exposing as many people as possible to the mark.

According to Arijeet Talapatra, CEO of Tecno India, half a billion people were interested in mobile games in the South Asian country, which is too enthusiastic a claim for a market of 600 million total smartphone users. . In a press release, they said: “Pova as a product line resonates with the trinity of speed, power and performance and encourages Zillenials to ‘stop at nothing’ and keep hustling. “

In reality, the Pova phones are the middle ground in the Tecno range, slightly above the Spark and Pop devices but well below the Camon and Phantom, at least in terms of performance.

Shiva Nandy, Founder and CEO of Skyesports, which is a JetSynthesis brand, provided a more realistic figure. They stated that there are 396 million gamers in India who spend an average of 14 hours a week gaming. The partnership with Pova will give Tecno a platform to announce its midrangers to a young and tech-savvy audience.

India has become the largest consumer of mobile games in 2022, according to Tecno’s press release. The market is three times larger than the United States and 2.5 times larger than China. Since 2020, the total number of game downloads has increased from 6.5 billion to 15 billion, with the largest share of 17% going to India.