Strava launches integration with Spotify to let users listen to content while tracking activity

Strava, the activity tracking and social community platform used by over 100 million people worldwide, has announced a new in-app integration with Spotify. The integration allows users to easily access music, podcasts, and audiobooks from the Strava app while tracking activity.

Starting today, users can play, pause, resume, skip, and browse Spotify content from the recording screen on Strava. With this new integration, users will no longer have to switch between the two apps when adjusting the content they listen to.

“We are thrilled to partner with a global leader like Spotify to seamlessly integrate music and movement on the platform,” said Mateo Ortega, vice president of connected partnerships at Strava, in a statement sent by e. -mail. “This new feature further solidifies Strava’s position at the center of connected fitness and continues to demonstrate the power of the global community of active people on Strava.”

In a statement, Spotify’s vice president of business development said that one of the streaming service’s main goals is to be wherever listeners are, and that this integration with Strava is one of the ways by which it allows listeners to seamlessly stream content across music and audio on its platform. .

Spotify isn’t the only popular app that Strava recently launched an integration with. A few months ago, the company partnered with Snap to launch a new lens that lets users share their fitness journey on Snapchat. The Strava Activity Goal works by connecting directly to your Strava profile, giving you access to stats and activity cards from your recent workouts.

Founded in 2009, Strava has made a name for itself as one of the leading activity tracking services. It’s also a social network for fitness enthusiasts, as you can share your runs and workouts with your friends and followers on your Strava feed. You can also post photos, create communities, and leave compliments and comments on other people’s activities.

Today’s announcement comes as Strava recently acquired Fatmap, a European company building a high-resolution 3D global mapping platform for the great outdoors. The ultimate long-term goal for Strava is to integrate Fatmap’s core platform into Strava itself.