Startup PR Professionals Should Jump on the AI ​​Bandwagon

Startup PR Professionals Should Jump on the AI ​​Bandwagon

Startup PR Professionals Should Jump on the AI ​​Bandwagon

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It only does It’s been a few months since OpenAI’s ChatGPT exploded into public consciousness, and it already looks like our newsfeeds will never be the same.

Whether it’s headlines about AI startups getting massive funding or Twitter feeds about how you should use ChatGPT, the AI ​​news cycle is well and truly here. Sorry, web3, you’ve had your 15 minutes of fame.

Going from total rage over the FTX fiasco to ChatGPT triggering red alert at Google HQ has caused a sudden, if not shocking, shift in the tech news cycle. Publication Crypto Decrypt pointed out that attention hasn’t just been on the media: JPMorgan’s e-Trading Edit report noted that institutional traders are also looking closely at AI as blockchain begins to lose steam. attraction.

In this environment, it’s going to be extremely tempting for tech startups to quickly use the words “AI” and “machine learning” wherever they are vaguely applicable and increase the timeliness of a given announcement or preview. of the market.

In fact, it might not be a bad idea. In fact, it’s a huge opportunity to miss.

If AI-related coverage can get a new, unknown brand into its target posts today, it could help pitch the brand’s pitch deck to potential investors tomorrow.

Clearly, AI stories will have a relatively easier time catching journalists’ attention in this climate. That said, the need to differentiate messages within the AI ​​vertical will increase dramatically with the influx of similar presentations into journalists’ inboxes.

The question is whether tech startups should steer their PR messaging towards AI-related topics. Such an approach is a no-brainer for startups that are truly focused on AI: ChatGPT paved the way and now they can reap the industry-wide rewards. But for companies where AI was previously #4 on the proof point list, machine learning capabilities should merge into the main hook of the announcement.

But what if we are not an AI startup?

Startups that have little to do with AI will likely fear being accused of “jumping on the bandwagon” if they jump into the discussion. Startups might think they should avoid the topic altogether unless they’re a full-fledged AI company. The logic is that their PR messages align with their core technology or brand mission and prioritize the longer-term benefits of clear positioning.


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