Social trafficking of truth has increased since Trump’s indictment

The indictment of former President Donald J. Trump was good news for Truth Social, the social media website he founded. Traffic has surged to the site since the indictment was announced, according to estimates by Similar Web, a web traffic monitoring company.

Mr. Trump has frequently used Truth Social to react to news about the indictment, using his feed to attack Alvin L. Bragg, the New York prosecutor, and Judge Juan M. Merchan, who is overseeing the case.

Mr. Trump’s prediction that he would be indicted, which he posted on Truth Social on March 18, generated nearly 400,000 visits from the United States to the brand new social media website that day, has found the company. The site has averaged about 200,000 visits from the United States each day since March 1, 2022. The data does not include traffic to Truth Social’s Apple or Android apps.

Traffic declined after the indictment failed to arrive when Mr Trump said he would. Traffic spiked again last Thursday when the indictment was officially announced, drawing more than 314,000 visits from the United States to the website.

Truth Social’s influence has grown in conservative circles since its official launch in February 2022. But its business prospects have faded as the site struggled to secure funding and launched an ad business blighted by fringe advertisers.