Snapchat deploys my AI chatbot globally; Announcing new features and AR tools at Snap Partner Summit 2023

Snap, the parent company of Snapchat, hosted its Snap Partner Summit 2023 on Tuesday April 19 and introduced a slew of new features and experiences to improve the user experience on the platform. The company added new options to its signature story formats at the annual event and added new call lenses and location sharing options for the Snap Map. It also introduced new programs to help creators monetize and engage with their audience. Snap is also expanding its AR trial features that allow users to use their camera to virtually try on products. It is also rolling out the My AI chatbot running on OpenAI’s GPT technology to global markets. The social media company claimed to have reached over 750 million monthly active users globally.

During the virtual summit, Snap announced new call lenses that allow users to appear together in a single image during video calls without any grid. Stories get two new options: After Dark and Communities. The former can be used to post late night events, while the Communities feature allows users to share their views with their classmates.

The Snap Map also gets a new location sharing option with landmarks displayed in 3D. When you share your live location with a friend, they’ll see your Bitmoji, which is a cartoon avatar of yourself. Snapchat claims that over 1.7 billion Snapchatters appear as their Bitmoji. Moreover, he pointed out that Snapchat has now reached over 750 million monthly users across the globe.

Additionally, with the Stories revenue share program and the Spotlight rewards program, Snapchat offers new ways for content creators to generate revenue and engage with their audience and compete with Meta-owned Facebook and Instagram. Snapchatters with a minimum of 50,000 subscribers, 25 million monthly Snap views, and posting at least 10 Stories per month may be eligible to join the Stories revenue sharing program. The Spotlight reward program allows users to create and share short videos with users and the company will reward the best Spotlight shots.

Snapchat also offers a wider audience for users over 18. They could publish public stories with a click. Moreover, with the latest scheduling feature, creators can decide the preferred date and time for their posts. Creators can now also add a Linktree to their new public profile. This could counter the likes of features offered by TikTok and Instagram.

At the summit, Snap revealed its multi-year partnership with US entertainment company Live Nation. It will bring personalized AR experiences to 16 of the biggest festivals, including Beyond Wonderland Southern California and Electric Daisy Carnival, the company said.

Snap also announced its integration with live event viewing company Disguise to bring Snap AR to some of the world’s biggest venues and tours. “At future shows, fans can see AR visuals through the Snapchat camera that interact with the visual production on stage, through Disguise RenderStream,” he said. On top of that, Snapchat is teaming up with famed DJ Kygo to create AR experiences for some of his gigs.

Snapchat is also expanding its shopping suite to allow users to try on clothes and clothes virtually, using Snap’s AR image processing technology and 3D viewer. With the Fit Finder feature, shoppers will receive accurate fit and sizing recommendations.

Along with the AR shopping experience, Snapchat has introduced AR mirrors that allow customers to virtually try on products. According to Snap, retail brands like Men’s Wearhouse and Nike are currently using AR mirrors to improve the in-store experience. Snapchat has also partnered with Coca-Cola to introduce an AR-enabled Coca-Cola vending machine. Customers can control the vending machine with gestures.

Additionally, Snap at the annual summit announced the launch of new generative AI lenses. With this feature, Snapchatters around the world can transform themselves and the world around them into an animated sci-fi scene through the cosmic lens. The app will also give lens recommendations that match the context of a photo or video a Snapchatter has captured. A new way to quickly add AR to Memories, Lense recommendations based on Snapchatters’ unique preferences are the other new features.

The Santa Monica, Calif.-based company announced the expansion of its experimental My AI chatbot that runs on the latest version of OpenAI’s GPT technology. The AI ​​chatbot that was originally unveiled in February exclusively for Snapchat+ subscribers, is now reaching global audiences with brand new features.

My AI comes with several unique Bitmoji variations where users can design and customize their own unique Bitmoji for their AI. The chatbot can be purchased in chats with friends by mentioning @My AI and asking a question on behalf of the group. My AI will display location recommendations from the Snap Map and suggest relevant Lenses. The community can send Snaps to My AI and receive a chat response.

Snapchat says My AI programming has helped it assess the seriousness of potentially harmful content and temporarily restricts Snapchatters’ access to My AI if they abuse the service. He is also working to integrate My AI into our in-app parenting tool.

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