SetSail adds ChatGPT query functionality in addition to sales data

SetSail set out to create a new way to compensate sellers, where, based on data, companies could pay sellers where they were in the pipeline, not in one big chunk when they landed the sale. They believed this approach would allow sellers to take on more risk.

Such an approach requires a large amount of data to understand where the sales process is at, and this data infrastructure turns out to be an excellent source for generative AI. Today, the company announced new capabilities to ask the system questions in natural language, which in turn is translated into an SQL query and provides an answer.

SetSail co-founder and CEO Haggai Levi said his company learned that building a fair sales compensation system requires extracting key data from data silos. His company built the underlying data layer and could not only display it in dashboards with pre-built data, but now they could leverage it in a different way to answer very specific questions.

“We’ve spent a lot of time over the last three and a half years focusing on this data infrastructure product that ties all those silos together and gives you 360 degree views using dashboards – then ChatGTP happens and we realize, hey, this is like another great entry point into our data,” Levi said.

He points out that ChatGPT is not only good at writing text, it can also write code, including well-structured SQL queries, which are good enough to replace dashboards with interactive discussion in addition to data.

“We merged the power of GPT with the data infrastructure we created. This makes you wonder why do we need dashboards? We no longer need dashboards because we can ask the questions and answer them directly,” he said.

While he still sees creating sales incentives as a viable idea, it turns out that the data infrastructure he built has value even if you don’t use it for that original purpose. . “In order to realize our initial vision, we had to create a very unique dataset that tracks everything automatically…and what we discovered is that the infrastructure itself has a lot of value for customers. “, did he declare.

So you can start asking specific questions like what deals are close to closing, which salespeople are struggling to close deals, and who is meeting with an executive decision maker this week. The system connects to email, calendars, CRM, marketing automation system to create a picture and answer questions better than just looking at data points in a dashboard.

In addition to these new capabilities, the company also announced an $11 million investment led by Zoom Ventures, which itself recently announced Zoom IQ, a new conversational tool that actually aligns nicely with SetSail’s new capabilities. .

The company was founded in 2018 and raised nearly $50 million with the latest investment.