Samsung Unveils New Bespoke Lineup for Connected, Personalized Kitchen Experiences at CES 2023 – Samsung Global Newsroom

Samsung Unveils New Bespoke Lineup for Connected, Personalized Kitchen Experiences at CES 2023 – Samsung Global Newsroom

Samsung Unveils New Bespoke Lineup for Connected, Personalized Kitchen Experiences at CES 2023 – Samsung Global Newsroom

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Before CES® 2023, Samsung Electronics today unveiled the latest additions to its customizable Bespoke Home range. Samsung’s latest home appliances and services have been designed to meet a growing demand for personalization and provide a new level of smart connectivity that enables users to be more sustainable in the kitchen. Including a wider selection of bespoke fridge types, a larger, more immersive 32-inch screen for the Bespoke 4-Door Flex™ with Family Hub™+, and advanced AI Pro cooking for the Bespoke AI™ Oven that optimizes and helps prepare meals, the Samsung-powered kitchen becomes a smarter, more versatile and more interactive space than ever before.


“At CES 2023, we continue to build on the success of our Bespoke range with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchen,” said Junhwa Lee. , Executive Vice President and Head of Customer Experience Team of Digital Home Appliances Business at Samsung Electronics. “These latest features and products go beyond just helping users in the kitchen and allowing them to truly express themselves through the power of personalization for more enjoyable experiences. Plus, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to deliver unparalleled convenience and savings at home.

Bespoke Flex™ 4-Door with Family Hub™+ Offers Bigger Screen and Better Connectivity

Samsung Unveils New Bespoke Lineup for Connected, Personalized Kitchen Experiences at CES 2023 – Samsung Global Newsroom

The new Bespoke 4-Door Flex™ refrigerator with Family Hub™+ introduces powerful Family Hub™ functionality into a Bespoke 4-Door design, combining an all-in-one communication and entertainment hub with an incredibly large screen.

The dynamic features of the Bespoke 4-Door Flex™ refrigerator with Family Hub™+ are showcased on its 32-inch frameless FHD display that’s nearly twice the size of previous models. Additionally, the new larger dashboard takes advantage of the larger screen, allowing users to easily discover SmartThings services as well as monitor and control their compatible home appliances.

The refrigerator also features the new Family Hub software. Samsung TV Plus1 now offers more than 190 free channels,2 while Google Photos integration turns the platform into a digital photo frame that makes it easy to share and view photos. With the larger screen real estate and new picture-in-picture (PIP) feature of Samsung TV Plus, users can follow their favorite TV shows while checking and monitoring the status of others kitchen appliances while keeping an eye on what they’re cooking. the same time.

The Bespoke 4-Door Flex™ refrigerator with Family Hub™+ is scheduled to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will be rolled out to all markets where Family Hub refrigerators ™ are sold in 2023. This includes Korea, the United States, East and West Asia, Latin America and Europe.

Bespoke expands to include popular side-by-side and top-mounted fridge-freezer models to offer even more personalization in the kitchen

Samsung Unveils New Bespoke Lineup for Connected, Personalized Kitchen Experiences at CES 2023 – Samsung Global Newsroom

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in glass and stainless steel finishes. Users have the option to choose from a wide range of door colors3 and finishes to harmonize their refrigerator with their interior decoration. The elegant design of the refrigerator is complemented by the automatic opening door,4 featuring a recessed handle for a sleek design and easy opening via a tap that releases the door.

Inside, the bespoke side-by-side refrigerator features the latest in food storage and cooling technology. Internal Beverage Center™ provides easy access to plumbing water dispenser and auto-fill water pitcher with infuser, providing you with cold or naturally flavored water5 at any time. Meanwhile, the Dual Auto ice maker is always ready to chill users’ beverages with Cubed Ice or Ice Bites™.

Like the Bespoke Side-by-Side Fridge, the Bespoke Fridge Freezer comes in stylish colors that blend perfectly with contemporary kitchen interiors. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for a long time while killing 99.99% of bacteria.6 Users of Samsung’s side-by-side or top-mounted fridge freezer can also enjoy additional energy savings with SmartThings Energy’s AI power mode. When enabled, AI Energy mode optimizes compressor speed and defrost cycle frequency, based on users’ usage patterns and environment,7 help households save money and reduce their carbon footprint.

The bespoke side-by-side fridge will be available in the United States in the first quarter of 2023, while the bespoke fridge freezer will be available for the first time in Thailand in March 2023.8 and will then be launched globally.9

Prepare healthy meals like a top chef with the Bespoke AI™ oven

Samsung Unveils New Bespoke Lineup for Connected, Personalized Kitchen Experiences at CES 2023 – Samsung Global Newsroom

The tailor-made AI™ oventen makes meal preparation easy, combining powerful intelligence with innovative cooking technologies to produce delicious meals that meet users’ dietary preferences.

AI Pro Cooking optimizes cooking parameters while monitoring food. If the oven is set to cook a recognized dish using the oven’s recommended cooking mode, temperature and time, the AI ​​Pro Cooking system will even send users food warning notifications to prevent burns.11 Using an internal camera and powerful AI,12 Sense Inside of the oven13 characteristic the first food recognition and burn detection14 AI Algorithm of the Kind to Receive AI Cooking Appliance Verification by UL Solutions can recommend cooking settings by recognizing 80 different dishes and ingredients.15

Whether users are testing out a healthy recipe or looking to improve everyday recipes at home, the Bespoke AI™ oven makes meals more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI™ oven to analyze users’ workout stats and diet goals to recommend meal options based on ingredients they have at home.

The modern, clutter-free design of the Bespoke AI™ oven is complemented by its convenient Push to Open door, which replaces a traditional handle for a simpler, cleaner look. Available in five sleek and modern design options, the Bespoke AI™ oven is currently available in Europe and will launch in North America in Q3 2023.

Samsung’s latest bespoke home appliances take smart cooking to the next level by delivering more personalized cooking experiences and making it easier for households to save energy. To find out more about the latest additions to the Bespoke range, visit

1 Samsung TV Plus for the Bespoke 4-Door Flex™ Refrigerator with Family Hub™+ is currently only available in the Korean and US markets.
2 Channel offers are updated monthly. The total number of channels may change in January 2023.
3 Color options may vary by region.
4 The door opens automatically about 25 mm. If you do not open the door further, it will automatically close after 2 seconds (automatic closing may not be possible in some environments).
5 To produce flavored water, the infuser should be filled with your favorite fruits or herbs before use.
6 Verified by global quality testing and product certification company Intertek to eliminate 99.99% of Staphylococcus Aureus and Escherichia Coli bacteria.
7 *Available on specific models from May 2023 via Wi-Fi update. Test results are based on comparison of factory setting temperature when using AI Energy mode and without the using AI Energy mode. Results may vary depending on conditions and usage patterns.
** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
*** SmartThings will show a notification before activating the backup algorithm in both “maximum mode” and “custom mode”.
8 The availability of the Bespoke bespoke fridge freezer excludes the US market.
9 Features may vary by region.
ten Features may vary by region.
11 EU models provide users with an alert to avoid overcooking and can send burn notifications for recognized dishes.
12 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
13 Only available when using the Customer Recipe menu. The type and amount of some ingredients may not be recognized.
14 The probe method in burn detection is out of scope for verification.
15 Recognized European model 106 plates.


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