Samsung Opens Free Gaming Zones in Collaboration with Xbox at Microsoft Experience Centers in London, New York – Samsung Global Newsroom

Samsung and Xbox are partnering with dedicated gaming zones at Microsoft’s London and New York Experience Centers, delivering unique gaming experiences on Samsung screens

Samsung Electronics has introduced a new free “gaming zone” with Samsung displays in collaboration with Xbox at the Microsoft Experience Centers (MEC) in London and New York.

In June 2022, Microsoft’s Xbox joined Samsung Gaming Hub,¹ the world’s first smart TV platform to include the Xbox app on smart TVs.² Thanks to this partnership, Samsung Gaming Hub users can now stream more than 100 high-quality games through the Xbox app by subscribing to “Xbox Game Pass”.

To bring the experience to more gamers, Samsung Electronics has partnered with Microsoft to introduce a dedicated space where gamers can play their favorite Xbox games on the Samsung Gaming Hub. Multiple Samsung smart TVs and gaming monitors have been installed in the MEC to provide an exciting and unique gaming experience.

The Gaming Zone in London and New York, at the Microsoft Experience Centers on Regent Street and Fifth Avenue, now has three dedicated gaming zones incorporating a wide range of Samsung gaming displays.³ so that everyone can enjoy it — whether as a seasoned gamer or new to cloud gaming.

The three play areas are:

1. Cloud gaming zone — with 55-inch Neo QLED smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the greatest games from Xbox and other leading gaming partners with no downloads, storage limits, or console required. Just turn on your TV and play.
2. Lounge area — showcasing three 98-inch 4K HDR Neo QLED Smart TVs in London and one 85-inch 8K Neo QLED Smart TV at the store entrance in New York.
3. Tournament area — with 24-inch Odyssey G3 gaming monitors (London) and 27-inch Odyssey G5 gaming monitors (New York) that offer gamers the option to play games on Xbox Game Pass or Xbox console, providing flexibility to all players.

Powered by Tizen, the Samsung Gaming Hub is an all-in-one streaming game discovery platform connecting hardware and software for a better gaming experience. Instantly play thousands of games from Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik, with Antstream Arcade and Blacknut coming in 2023.⁴

The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration giving gamers easy access to enhance their experience. No storage limits, no downloads, no console or PC required — all players need is a Bluetooth-enabled gamepad and an internet connection to start playing.

“It is a great pleasure to work with Microsoft to bring the impressive experience of Samsung Gaming Hub to gamers around the world,” said Sangsook Han, Executive Vice President of Visual Display Business at Samsung Electronics. “Samsung Gaming Hub has been integrated into Samsung smart TVs and monitors, demonstrating the evolution of the Samsung screen experience. Samsung will continue to advance this incredible service to attract gamers around the world by expanding its partnerships and technology innovative.

From London to New York, Samsung Gaming Hub inspires and connects gamers around the world in new and exciting ways. Working with partners like Microsoft, Samsung Electronics helps create next-level gaming experiences by leveraging its advanced smart TVs and monitors in Microsoft Experience Centers.

¹Samsung Gaming Hub is only available in certain countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, United States and United Kingdom. In other European countries, cloud gaming apps can be downloaded from the TV App Store and accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners.
² From 2023 new models, Samsung Gaming Hub is supported by Samsung Smart TV models above CU7000, smart monitors and Odyssey gaming monitors with smart features.
³ Installation products at MEC London include three Type 98 4K Neo QLEDs (QN90A), six Type 55 4K Neo QLEDs (QN95B) and 12 Type 24 Odyssey G3s (G32A). Two additional Odyssey Arks will be installed in May. MEC New York City installation products include one Type 85 8K Neo QLED (QN800B), four Type 55 4K Neo QLEDs (QN85B), and 10 Type 27 Odyssey G5s (G55A).
⁴ Service availability for partners may vary by region. Subscription to the service may be required by partners.