Samsung mesmerizes Dubai luxury resort guests with wall and smart signage – Samsung Global Newsroom
Samsung equips one of the world’s most luxurious resorts, Atlantis The Royal, with its premium display technology, including The Wall in the hotel’s Royal Mansion Suite, for the ultimate guest experience
Samsung Electronics today announced that Atlantis The Royal, a new resort from Kerzner International on Dubai’s Palm Jumeirah, has been outfitted with its state-of-the-art displays, including The Wall, as well as Samsung Smart Signage displays inside and outside. Following the grand opening in 2023 of what has been dubbed one of the best resorts in the world, guests can now experience a new era of luxury complemented by the latest technology from Samsung.
“At Atlantis The Royal, every detail has been thought out to truly enhance the guest experience and fully equip our colleagues. Samsung has been a critical technology partner from construction to opening,” said Anthony Lynsdale, Vice President of Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”
State-of-the-art technology illuminates every space to Luxury all around
Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative Micro LED modular display, The Wall, on its property. Measuring 146 inches with 4K resolution (3840 x 2160), The Wall enhances the hotel’s most luxurious suite, the Royal Mansion, with a unique and personal viewing experience unmatched by other displays. The slim and elegant finish of The Wall’s Infinity Design blends naturally with the refined elegance of the suite.
Throughout the property, different types of Samsung Smart Signage have been installed to entertain guests and provide unique guest experiences in each space.
In the hotel’s impressive lobby, Samsung Smart LED panels have been installed on three large water tanks that catch visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging type signage between the tanks and the walls to project incredible scenes including fish swimming in the sea.
The hotel’s spa and gym feature impressive displays with the company’s IER Series Samsung Smart LED Signage, which leverages HDR LED technology for crystal-clear image presentation. Designed to meet various installation space requirements, these flexible signage screens enabled the team at Atlantis The Royal to provide an immersive visual experience in the spa and gym areas.
By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even in direct sunlight, to entertain and communicate effectively with guests. The IP65 validated exterior design protects it from dust and water and ensures continuous operation in all conditions.
Samsung Smart Signage has also been installed in restaurants and meeting rooms to improve customer comfort and communication while improving staff efficiency. Guests of Atlantis The Royal will be treated like royalty with 957 Samsung home screens that have been installed across the hotel’s 795 guest rooms to provide the ultimate personalized viewing experience.
“We are privileged to work with Atlantis The Royal and bring customers an unprecedented new level of luxury,” said Doohee Lee, Vice President and Director of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”
From the impressive picture quality of The Wall in the Royal Mansion to smart signage installed throughout the property, Samsung’s displays work in the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hotel technology.
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