Samsung leads global TV market for 17 consecutive years – Samsung Global Newsroom

With its technical expertise and cutting-edge innovation, Samsung Electronics has been recognized for its leadership and excellence in the global market.

According to market research firm Omdia, Samsung once again dominated the global TV market in 2022, making it the 17th consecutive year the company has ranked first in the TV industry. This achievement can be attributed to the company’s commitment to premium viewing experiences and user-centric design.

By prioritizing its premium product line, Samsung has maintained its unparalleled leadership in the TV industry for 17 years, as evidenced by its Neo QLED line. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also led the ultrawide TV market segment in 2022, with 36.1% and 42.9% market share of TVs over 75 inches and 80 inches respectively. For the high-end TV market priced above $2,500, Samsung retained the largest market share by revenue at 48.6%.

“Our experience as an industry leader over the past 17 years has been made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, executive vice president of Visual Display Business at Samsung Electronics. “We will continue to lead the way in creating the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership in the TV market for 17 consecutive years demonstrates the company’s commitment to delivering the most innovative products with consumer-centric designs and enhanced user experiences. The launch of the Bordeaux TV in 2006 marked the widespread adoption of LCD TVs with sophisticated designs and a lightweight form factor. It was also the first time that Samsung ranked number one in the global TV market. The company continued to bring breakthrough technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, occupying market leadership throughout each of these launches and after.

Samsung has continued to push the boundaries of image quality and innovation by also introducing products with the latest technologies. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which used quantum dot technology to achieve 100% color volume for the first time in the industry. In 2018, the company launched the revolutionary 8K QLED, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This set of innovative technologies has redefined the standard for TV picture quality and has continued to set new benchmarks in the industry. every time.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Beginning with the iconic design of The Serif in 2016, Samsung has continued to evolve its product line with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyling.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet user needs. SmartThings will enable seamless integration and connectivity of multiple devices, with security remaining a top priority, allowing users to create deeply personalized experiences that meet both their unique preferences and needs.