Samsung Galaxy S23 series price could be similar to Galaxy S22 line: report
The Samsung Galaxy S23 series is expected to debut next month. The new flagship series is expected to introduce a distinct design language for all three devices, along with new hardware and camera improvements. Amid global uncertainty and inflation, Samsung enthusiasts are waiting to see if the price of the range will remain the same as its predecessor. According to a report, Samsung won’t raise the price of its upcoming flagships, even if it means the company will operate at a lower profit.
South Korean publication Maekyung reports that revenue from Samsung’s MX division increased from KRW 28.42 trillion (about Rs 1,85,300 crore) in the second quarter of 2022 to KRW 32.21 trillion (about Rs 2,09,900). crore of Rs) in the third quarter. That’s a 13.3% quarter-over-quarter increase, but the company’s operating profit fell 3.6% in the third quarter of 2022.
According to the report, the rise in revenue was due to an increase in sales of Samsung’s high-end devices, especially foldable smartphones such as the Galaxy Z Fold 4 and Galaxy Z Flip 4. However, the increase in profits that the company might have from additional sales of these devices would have been offset by higher smartphone component prices.
The increase in parts prices was large enough that the company’s operating profit fell 3.6% despite an increase in sales, according to the report. If Samsung sells the Galaxy S23 series at the same price as the Galaxy S22 series, the company will earn even lower profits on its flagship lineup, further reducing its operating profit. However, if Samsung raises prices, the Galaxy S23 series will become less competitive with Apple’s iPhone 14 lineup.
The Galaxy S23 series smartphones are expected to include even more expensive components, such as an overclocked Qualcomm Snapdragon 8 Gen 2 SoC and a 200-megapixel main rear camera. The South Korean tech company reportedly intends to sell the Galaxy S23 at the same price as the Galaxy S22, even if it means cutting the company’s operating profit even further.
Samsung’s rival Apple is rumored to be planning to price the iPhone 15 series smartphones higher than the iPhone 14 lineup. Galaxy S23 series to compensate for the loss it suffered earlier.
Months after the release of its smartphones, Samsung usually reduces their prices. It is possible that the Galaxy S23 does the opposite. Even if Samsung doesn’t raise the price of the Galaxy S23, it shouldn’t lower it, which will boost the company’s profits while keeping it competitive with the iPhone 15 series, according to the report.
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