Samsung Galaxy S22 sales will miss 30 million sales target, foldables also in decline

Samsung Galaxy S22 sales will miss 30 million sales target, foldables also in decline

Samsung Galaxy S22 sales will miss 30 million sales target, foldables also in decline

The Galaxy S22 series was expected to cement Samsung’s position as a top-tier manufacturer, but sales fell short of their target. According to Korean sources, Samsung increased the ASP (average selling price) of its devices by only 2%, while Apple saw a 7% increase.

Local media and analysts pointed out that Samsung could lose its premium image overseas as the top-selling model was the super-affordable Galaxy A12, while foldable sales also fell short of expectations in the US. The decline is expected to continue throughout the holiday season.

According to the research, the Galaxy S22 will not be able to reach the 30 million sales target before the arrival of the Galaxy S23 devices. Even with the surge in sales of the Galaxy Z Flip and Galaxy Z Fold devices, declining interest in the classic flagship is hurting Samsung’s overall bottom line.

Local media pointed out that revenue fell by 4% and the share of smartphone sales fell slightly – only 0.2%.

Samsung Galaxy S22 sales miss 30 million target, foldables also in decline

The Galaxy Z Flip4 is also a great success on the international scene, especially in North America. DSCC revealed the new foldable delays behind its predecessor, the Galaxy Z Flip3, and the supply share did not exceed 10% in Canada, the United States and Asian neighbors Japan and China.

Source (in Korean)

Tech

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