Samsung Electronics launches bespoke fridge-freezer with sleek design, energy efficiency and ultimate freshness

The new refrigerator offers a wide range of bespoke color and finish options, AI-assisted energy savings and optimal refrigeration modes to meet various lifestyle needs

Samsung Electronics today announced the global launch of the Bespoke Top-Mounted Freezer (TMF) refrigerator. First available in Thailand from the end of March, the new refrigerator will expand to regions around the world by the end of the year.¹ The Bespoke TMF refrigerator combines sleek design with a full range of bespoke color and texture options to help give every kitchen a unique and stylish decor. Equipped with the latest freshness and energy-saving technologies, it makes food storage convenient, efficient and flexible.

“Nowadays, customers expect devices to go beyond their basic functions,” said Junhwa Lee, Executive Vice President and Head of Device Business Customer Experience Team. digital home appliances at Samsung Electronics. “With a wide choice of colors and cutting-edge technologies such as SmartThings Energy’s AI Energy Mode, Optimal Fresh+ and SpaceMax, users can enjoy next-level cooking experiences by preserving their food for the maximum amount of time. their freshness, while saving energy and preserving life.the space is beautiful.

Flat door design with a range of expressive colors for a unique and elegant look

The flexible design options of the Bespoke TMF refrigerator help customers achieve their unique kitchen aesthetic. With a range of bespoke colors and finishes to choose from and a sleek modern flat door design, its sleek finish helps bring colors to life in a kitchen. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White provide a sleek, color-enhancing finish for a refined, modern look. In contrast, the Cotta textures in Metal Charcoal, Metal Pink and Metal White offer the warm, matte finish of terra cotta.²

To complement this range of colors and finishes, the clean, contemporary flat door design of the Bespoke TMF refrigerator features contoured recessed handles that don’t protrude or get in the way. With recessed handles and an elegant, refined design, the Bespoke TMF refrigerator enriches color palettes and integrates perfectly with existing kitchen furniture.

Effortless energy saving withAI energy mode

SmartThings Energy³ AI energy mode⁴ uses AI to track usage patterns and energy consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy.

Users can monitor consumption cost estimates and better understand how they use their refrigerator. This usage stat can be viewed on a daily, weekly or monthly basis, depending on the user’s preferences.

If an estimated monthly electricity bill exceeds preset targets, SmartThings alerts users with a recommendation to switch to AI energy mode, reducing energy consumption by up to 7%.⁵ at the push of a button.

Optimal Fresh+: Locking in freshness and flavor with innovative technology

The Optimal Fresh+ compartment of the Bespoke TMF refrigerator offers four distinct cooling modes and can keep food fresh for up to twice as long as standard cooling.⁶

Located in an independently controlled drawer at the top of the refrigerator, the four unique temperature modes — Fridge, Meat and Fish, Soft Freeze and Power Cool — are designed to store different types of food efficiently and optimally.

Fridge mode is ideal for storing fresh foods and frequently used everyday items like dairy products and deli meats. If users wish to store unfrozen meat, fish and poultry, the Meat and Fish mode is perfect for keeping them fresh and ready for up to seven days. The temperature setting for meat and fish mode can go down to -1℃. If users are looking for even longer storage time without freezing completely, Soft Freeze mode applies a thin layer of ice that prevents freezer burn and allows flexible cutting without defrosting necessary. The temperature setting for Soft Freeze can go down to -4℃. To quickly keep food fresh, the Power Cool mode blows cold air into the Optimal Fresh+ compartment, quickly reaching low temperatures and quickly cooling food and drinks.

With the dedicated Optimal Fresh+, the Bespoke TMF refrigerator allows users to store all kinds of food flexibly, making storing many kinds of food easier and more convenient.

More space inside, same size outside with SpaceMax

To give customers more freedom in how much food they can keep fresh at once, the Bespoke TMF fridge comes with 20 liters more storage capacity than previous models without the extra exterior bulk.⁷

The Bespoke TMF fridge is designed with special SpaceMax technology which uses high urethane insulation to allow for much thinner fridge walls without compromising energy efficiency. This gives the Bespoke TMF fridge plenty of drawer and shelf space for foods of many shapes and sizes, while maintaining the sleek, streamlined look of its design.

To learn more about the innovations of the Bespoke TMF refrigerator in freshness and connectivity and the freedom it offers users in terms of color choices and device management, visit Samsung.com.

¹ Bespoke model launch markets include Arab Emirates, Ghana, India, Indonesia, Israel, Jordan, Kazakhstan, Morocco, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan , Thailand, Turkey, Ukraine and Vietnam in the first half of 2023, followed by Italy in the second half of 2023.
² Color options listed based on Southeast Asian markets. Available color options may vary by region.
³ SmartThings Energy currently works with approximately 40 SmartThings-enabled Samsung home appliances. These include air conditioners, air purifiers, clothes dryers, hobs, dishwashers, energy meters, range hoods, microwave ovens, refrigerators, televisions (from June 2022), vacuum cleaners and washing machines.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Available for specific models via Wi-Fi update. Power consumption is reduced by optimizing the compressor refrigerator speed and operation and temperature setting. Results are based on internal testing and may vary based on conditions and usage patterns.
⁶ Tested by Samsung Electronics. The data was provided to Intertek who assisted Samsung in interpreting the data in accordance with Samsung’s project plan. Tested on RT47CB668422ST and based on analysis of aerobic plaque count (APC) of food samples after storage in test units. Applies when set to Soft Freeze (MAX button and temperature display 1℃), compared to Fridge room (2℃) in Fridge compartment. Results may vary depending on freshness, usage conditions and other factors prior to storage.
⁷ Based on RT6300C(RT47) vs. RT6000K(RT46) models.