Samsung Electronics Celebrates 80 Wins at iF Design Awards 2023 – Samsung Global Newsroom

Received a Gold Award for designs that provide customizable experiences for different lifestyles

Awarded 80 trophies in nine categories ranging from product design to user experience (UX) for TVs, appliances, smartphones and other devices

Samsung Electronics today announced that it received a total of 80 awards at the International Forum (iF) Design Awards 2023, a prestigious German international design competition. Among the honors was a Gold Award for Samsung’s Bespoke Infinite Line refrigerator and kitchen appliances.¹

Founded in 1953 as Die Gute Industrieform eV, the iF Design Award conducts comprehensive assessments of factors, including differentiation and impact, in a total of nine categories: product, packaging, communication, professional concept, design architecture. interior, architecture, service design, user experience (UX) and user interface (UI).

“It’s important to design meaningful experiences that integrate changing customer values ​​with innovative technologies,” said TM Roh, President and Head of Corporate Design Center, Samsung Electronics. “We will continue to contribute to the lives of our customers and our society with designs that meet every need.”

Gold Award recognizes design that delivers personalized experiences for different lifestyles

The Bespoke Infinite line is a premium built-in fridge available in a choice of fridge, freezer or wine cellar models and features a timeless and contemporary modular design that blends seamlessly into any interior.² With simple lines, high quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite line adds lasting value to consumer kitchens.

The exterior of the fridge is made from premium aluminum which is more resistant to dents and scratches and easily wipes away marks and stains. The interior is bright and refined with its black metal cooling and tunnel lighting – two features that epitomize the refrigerator’s elegant balance of form and function.

Total of 80 awards, from product to UX design, including TVs, appliances and smartphones

Samsung Electronics’ 80 wins across all design categories, including product and user experience, were the most nominated of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming display; the Bespoke Jet™, a cordless stick vacuum with an all-in-one Clean Station™; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive personalization experience by allowing users to design a device that is uniquely their own.

Samsung’s Accessibility-enhanced TV user experience, which includes an avatar-based sign language guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games. and sharing experiences with Samsung products, were also recognized for design excellence.

¹ Availability may vary by region.
² The refrigerator is available worldwide and the availability of other products may vary by region.