Samsung brings sustainable and connected design to Milan Design Week 2023 – Samsung Global Newsroom
Through collaborations with renowned lifestyle designers, Samsung introduces value-centric design for bespoke devices
Samsung Electronics today showcased its sustainable, connected and lifestyle-centric design philosophy with the launch of its “Bespoke Home, Bespoke Life” exhibit for Milan Design Week’s Fuorisalone 2023. From April 18 to 23, visitors are invited to the Samsung booth to learn how the company’s latest bespoke home appliances complement consumers’ values while enhancing their unique lifestyles.
This year’s booth focuses on Samsung’s sustainability efforts while highlighting several new and exciting design collaborations. The booth includes dynamic exhibits from acclaimed lifestyle designers Seungji Mun, known for his minimalist and eco-conscious designs, and Hosuk Jang, known for his space and interior work, and shows how Samsung is improving the sustainability throughout the product life cycle and improves consumer lifestyles. through hyperconnectivity. The exhibition also highlights a new limited-edition Bespoke panel collaboration with Milan-based design studio TOILETPAPER.
“The bespoke living we are showcasing at Fuorisalone 2023 is the next evolution of the bespoke vision that extends seamless customization throughout the home,” said Ik Soo Choi, Executive Vice President and Head of Sales and Marketing Digital Appliances Business at Samsung. Electronic. “Living the Tailored Life allows you to design a home that not only meets your unique needs, but also your values, allowing you to enjoy a more personalized, connected and sustainable lifestyle.”
From production to recycling, sustainability for a better planet
Samsung’s vision for a sustainable future, which further integrates sustainability into everyday life, is clear to visitors throughout the Bespoke Home, Bespoke Life experience.
The first exhibition, “We Breathe” by Seungji Mun, features appliances such as the Bespoke AI™ and Bespoke BMF washer and dryer1 Refrigerator in a space made mostly of recycled materials such as discarded plastic2 and fishing nets. The exhibit showcases the devices as “on standby” while saving power to showcase SmartThings’ energy-saving technology.
The “Everyday Sustainability” exhibition focuses on Samsung’s efforts to support sustainability throughout the product life cycle. From manufacturing and distribution to use and disposal, Samsung continues to push eco-responsible efforts into all facets of its operations. This includes reducing resource use and carbon emissions3 during the supply phase, by developing eco-responsible packaging for distribution, by implementing smart energy-saving technologies for the use phase and by facilitating the recycling of products by users once reached the end of their life.
A better and smarter lifestyle through connectivity
In addition to showcasing innovations that address consumers’ desire for greater sustainability, Samsung’s booth also highlights SmartThings’ ability to transform the way consumers interact with their devices, fostering seamless experiences and bringing calm to their interconnected world.
The “Connected Experience” exhibition showcases the kinds of seamless and intuitive experiences that become possible by combining the hyperconnectivity of Bespoke devices with the automation of SmartThings. The interactive exhibit shows how Samsung’s updated range of SmartThings services, including SmartThings Cooking, Clothing Care, Energy, Air Care, Pet Care and Home Care, streamline users’ routines by making everyday tasks more convenient.
In particular, it describes how SmartThings’ energy-saving solutions help users manage their energy consumption and reduce their carbon footprint and energy bills. This includes savings of up to an additional 15% for compatible refrigerators, up to 20% for compatible air conditioners and up to 70% for compatible washing machines for courses running in AI Energy mode with Ecobubble™.4
Going one step further, SmartThings Energy manages the energy production and conservation of an entire home, enabling the true vision of a “net zero home”. To this end, Samsung is expanding its partnerships with European energy companies, such as “SMA Solar Technology” and “PASSIV”.
Experience ultimate personalization through bespoke design
The collaborations presented by Samsung at Fuorisalone 2023 redefine the limits of bespoke design. These partnerships and design enhancements reaffirm Samsung’s commitment to providing consumers with the ultimate in personalization.
“Framed” by Hosuk Jang is an eye-catching exhibit that cleverly blends the design ethos of Bespoke with that of a European social club by incorporating art frames into Bespoke fridge panels. The result is an exhibition that encourages visitors to visualize how they would express their individuality and personalize their interior with bespoke products.
The “Bespoke Gallery” of the stand invites visitors to discover the personalization of their refrigerator with MyBespoke5 and features refrigerator panels designed in collaboration with creative studio and magazine brand TOILETPAPER. The limited edition signs include a total of four unique designs: ‘Dessert Lady’, ‘Lipsticks’, ‘Magic Mirror’ and ‘Roses with Eyes’.
Samsung’s stand is presented at Art Point Superstudio Più, located in Via Tortona 27, Milan 20144. For more information about the exhibition, visit the Fuorisalone 2023 website.
1 Bottom Mount Freezer
2 Samsung products used approximately 41,000 tons of recycled plastic in 2022.
3 By 2021, Samsung’s carbon reduction efforts had resulted in a reduction of 6.41 million tons of carbon emissions.
4 Based on internal testing. Results may vary based on actual user environment and usage patterns.
5 MyBespoke is a personalization service that allows customers to create a one-of-a-kind fridge to suit their style using their favorite photos, original designs or artwork.
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