Samsung and Porsche team up to bring legendary car back to life with the wall – Samsung Global Newsroom
▲ Guests gather around The Wall All-in-One to witness the unveiling of the 911 Carrera Panamericana Special
Samsung and Porsche recently hosted an exclusive event at Porsche Center Santa Fe, Mexico City. The German luxury brand’s unveiling of the ‘911 Carrera Panamericana Special’ was enhanced by The Wall All-in-One, a display that presents immersive high-resolution visual experiences in a customizable large format.
▲ A video, shown on The Wall All-in-One, shows the first Porsche to complete the Panamericana Mexico
The 911 Carrera Panamericana Special, a unique car that recalls the historic feat of traditional endurance racing and coincides with the 75th anniversary of Porsche sports cars. In an introductory film, guests were able to delve into the automaker’s past and present, including the first Porsche to complete the legendary Panamericana Mexico race in 1952.
Samsung helped bring this story to life with The Wall. The wall, with a modular design that is not limited by shape, proportion or size, can be adapted to various configurationss such as Concave, Convex, S shape, Fascia or 90°L type shapes. Frameless modules build a bespoke display, expanding the screen to display extra-large lifelike images.
▲The Wall, with its bezel-less modules, allows large formats without sacrificing image quality
The wall offers a realistic visual experience unmatched in size and image quality thanks to a range of cutting-edge technologies:
- a neural quantum processor that analyzes and optimizes each image
- Black Seal Technology, which delivers levels of black tones that enable unparalleled contrast and pristine detail
- Ultra Chroma technology, which produces vibrant colors
- a narrower color wavelength which results in greater color purity compared to conventional LED screens
▲The new 911 Carrera Panamericana Special unveiled
“For Samsung, it was an honor to partner with Porsche to create this event which showcases the highest quality image technology available to the Mexican market,” said Ana Laura Lira, B2B Sales Director at Samsung Electronics. Mexico. “The Wall is part of our new generation of screens that have made us national and international leaders in the sector with solutions adapted to all needs.”
▲ Roberto Cortés, B2B Business Developer Manager, Jake Kim, B2B Business Manager, José Tarango, B2B Sales Head, Mauricio Cantu, General Manager at Porsche San Ángel / Santa Fe, Ana Lira B2B Director, Alan Godinez, B2B Presales Engineer, Omar Melendez MKT Manager at Porsche San Ángel / Santa Fe
Samsung Mexico continues to be an innovative subsidiary by creating a disruptive strategy for the placement of high-end products such as The Wall, as well as generating strategic alliances with luxury brands such as Porsche to reach the most demanding markets. who seek exclusivity and a high level of quality and design in all products.
To learn more about Samsung business solutions, visit: https://displaysolutions.samsung.com/main/index.
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