Pinterest brings shopping features to Shuffles, its collage maker app

Pinterest today announced that it is testing ways to integrate content from the Shuffles collage into Pinterest, starting with shopping. Shuffles, Pinterest’s collage-making app, launched to the general public last November. To use Shuffles, users create collages using Pinterest’s own photo library or by taking photos of objects they want to include with their iPhone camera. The iOS-only app is available in the United States, Canada, Great Britain, Ireland, Australia, and New Zealand.

Mixes will now have all purchase abilities as regular pins. Users will be able to leverage individual cutouts used in collages, view brand, price and other product metadata as well as similar products to purchase.

“Unlike typical product exploration, Shuffles brings interactivity that makes the experience inspiring and fun,” the company said in a blog post. “Gen-Z curates fresh, relevant content alongside its peers, quickly creating a marketplace of trending, buyable ideas. The high-density nature of Shuffles, which can include layers of product cutouts from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles that include the same Pins. As we anticipate changing consumer behavior, we’re testing ways to integrate content from Shuffles collages into Pinterest, starting with shopping. »

Although Shuffles became the #1 Lifestyle app on the US App Store in August when it was invite-only, the app’s popularity has since declined. By bringing shopping features to Shuffles, Pinterest is likely looking for ways to retain users on the standalone app.

Pinterest also announced that it was exploring a new takeover feature for advertisers called “Pinterest Premiere Spotlight” that prominently features a brand on search. The company says the feature is designed to give advertisers a new way to reach users on Pinterest.

The company says 97% of top searches on Pinterest are unbranded, meaning users typically don’t type in a brand name when searching on the platform. This gives brands the opportunity to be discovered as they help consumers move from discovery to purchase decision, says Pinterest. In the coming months, the company plans to offer additional ways to help brands connect with shoppers.

Pinterest also shared new stats about its catalog offering, which allows brands to upload their full catalog to the platform and turn their products into dynamic product pins. The company says it has seen a 66% increase in the number of retailers settling in by uploading or embedding their digital catalogs on its platform, as well as a 70% growth in year-over-year active purchase flows. the other in the world.

As part of its latest earnings release, Pinterest revealed that its platform now has 450 million monthly active users globally, a 4% year-over-year increase. Pinterest has been focused on improving the shopping experience on its platform over the past few years and said on its earnings call that it wants to make every pin shoppable, including videos.