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[Photo News] See the innovation of Samsung’s latest bespoke lineup at CES 2023 – Samsung Global Newsroom

[Photo News] See the innovation of Samsung’s latest bespoke lineup at CES 2023 – Samsung Global Newsroom

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

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This year, the Consumer Electronics Show (CES), the world’s largest consumer electronics and information technology show, has just kicked off in bustling Las Vegas.

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To provide partners, media and consumers with a truly hands-on look at the company’s latest Bespoke Home innovations, Samsung Electronics is offering a dedicated showcase to kick off CES 2023 in style.

The 2023 Bespoke Home appliance product line combines advanced technologies with true aesthetic personalization to suit the preferences of all users, setting a new standard for personalized and smart home living. In Samsung’s showcase, visitors can learn more about the interconnectivity of the latest range in the BESPOKE Home area and experience a fully integrated home system of devices and appliances using IoT solutions in the SmartThings Home area. Visitors can also view bespoke kitchen concepts in the MyBespoke area, showcasing a variety of bespoke refrigerators with extensively customizable panels, and can preview the latest products available in Latin America in the Latin American Ranges area.

Read on for an in-depth look at Samsung’s bespoke private showcase at CES 2023, where the company showcases the latest home appliance innovations to visitors.

▲ Samsung showcased its Bespoke Home Private Showcase at CES 2023 held in Las Vegas. In the BESPOKE Home area, visitors can view and experience the Bespoke range of home appliances up close.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ Users discover a modern and revisited kitchen concept in the BESPOKE Home area.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ The new bespoke Flex™ 4-Door Refrigerator with Family Hub™+, offered on a 32-inch frameless FHD display with more than double the screen area of ​​the previous model, has been upgraded to allow users to view videos, photos and artworks more vividly.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ Visitors discover the new Bespoke 4-Door Flex™ refrigerator with Family Hub™+.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ All household appliances such as the Family Hub™+ refrigerator and washer are connected via SmartThings. People can monitor and control connections between devices on the Family Hub™+ refrigerator.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ Bespoke refrigerators provide personalized experiences with custom panel designs, colors and materials based on user preferences. In the MyBespoke area, visitors can take a look at the various unique panel designs of Bespoke refrigerators, including the limited-edition Bespoke Disney Collection that features characters loved by people around the world.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ Samsung’s MyBespoke service was introduced at the event. The service allows users to change the design of their refrigerator panels by uploading family photos or favorite artwork using their smartphones.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ Visitors try to use the MyBespoke service, allowing them to post photos on the Bespoke refrigerator panel from their smartphones.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ The Auto Door Open feature, featured on the Bespoke Side-by-Side refrigerator, opens automatically when you touch the door sensor, allowing you to easily open the door when cooking or holding ingredients.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ Visitors listen and experience the automatic door opening in the area.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ The Bespoke Refrigerator’s Beverage Center™ features an auto-fill water pitcher that automatically fills and holds up to 1.4 liters of water and a plumbing water dispenser that provides cold and refreshing water on demand. The self-filling water pitcher also comes with an infuser, providing users with naturally flavored water or tea anytime.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ Bespoke AI™ washer with AI OptiWash™ automatically adjusts the amount of water and detergent inside the drum while adjusting soak, rinse and spin times continuously during the cycle. The feature also detects fabric softness and soil level with each load, delivering perfectly clean laundry every time.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲ In the Latin America Line-ups area, various household appliances, such as Bespoke AI washer and dryer and Bespoke Jet™ available in the region, were on display.

[Photo News] See the innovation of Samsung's latest bespoke lineup at CES 2023 – Samsung Global Newsroom

▲Global partners check out various bespoke home appliances at the private Bespoke Home showcase, ahead of CES 2023 openings.

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