Oppo and OnePlus announce a new strategic partnership

OnePlus held an event on Saturday to celebrate its ninth year of existence and there were several notable announcements about the brand’s future plans. OnePlus and Oppo have announced a new strategic partnership for the coming years that will see Oppo invest CNY 10 billion ($1.43 billion) in OnePlus over the next three years.

OnePlus ninth anniversary celebration

The new “dual-brand” strategy will make OnePlus the pioneer brand of flagship smartphones. At the same time, OnePlus products will have a zero net profit margin to help maintain the best features and quality at their respective price points.

Key points of OnePlus dual-brand partnership (automatic translation from Chinese)

OnePlus phones and products will be sold exclusively online in China, going back to its roots, while customers will be able to get repairs at Oppo service centers across the country.

Oppo’s online store in China already has the latest OnePlus phones and accessories on sale. The latest news is that the OnePlus community app has now been relaunched in China to help OnePlus fans chat, share and talk about all things OnePlus.

Source (in Chinese)