Nothing will open its first brick-and-mortar location in Soho this weekend

If people have never heard of Nothing before, people wandering around Soho will pass by a new physical location for Nothing. The store will open on Saturday December 10 at 11.30am in London where it will sell the Nothing Phone (1) and Ear Stick headphones, as well as Nothing merch. There will also be a selection of audio products from Swedish brand Teenage Engineering and “selected collections from fashion and design brands”.

The decor inside the store is bright, white, retro and transparent, inspired by the minimal and transparent look of the brand’s products.

Source: Nothing

The store will have 785 square feet (73 square meters) of display space and span two floors. There’s a 4,000-point screen that displays images on a wall, and there’s a transparent phone booth with a Nothing (1) phone to be used as the store’s official customer service line.

The first visitors to the store will be able to purchase one of 100 limited-edition laser-engraved Ear Sticks. The store is located at 4 Peter Street and will be open 7 days a week.

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