Nokia is changing its logo to mark the start of a new era

After Pekka Lundmark took over Nokia’s telecommunications equipment arm, the CEO laid out a three-phase plan: reset, accelerate and scale. With the first part of the plan complete, Nokia will now focus on accelerating and it is changing its logo for the first time in 60 years to signal the shift in strategy.

Nokia’s new logo

Nokia is dropping the blue color and replacing it with whatever is more appropriate given the situation, meaning no specific color palette is assigned. Lundmark said Nokia was no longer just a smartphone company, but a “commercial technology company”.

There was the association with smartphones and today we are a commercial technology company.

In addition to expanding its telecommunications equipment business, Nokia will focus on selling equipment to other companies. These include private 5G networks and equipment for automated factories, which would position the company as a competitor to Microsoft and Amazon in the field. Lundmark mentioned that Nokia is planning to grow and expand in other areas as well.

Via