Nexus 5X and Nexus 6P report return to form for Google

Nexus 5X and Nexus 6P report return to form for Google

Nexus 5X and Nexus 6P report return to form for Google

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The two new Nexus smartphones announced by Google – the LG Google Nexus 5X and the Huawei Google Nexus 6P – are a much-needed return to form for Google and the Nexus line of phones. They were unveiled by Google at an event in San Francisco, along with other devices including the Pixel C tablet and a brand new Chromecast dongle.


Both new phones come with a lot of attractive features, but perhaps the most important thing about them is that they are competitively priced. The Nexus 5X starts from $379 (or Rs. 31,900 in India) for the 16GB model, and the Nexus 6P starts from $499 (Rs. 39,999 in India) for the 32GB model. the price of Nexus phones from the Google Nexus 5 manufactured by LG, which was launched in 2013 at a starting price of Rs. 28,999 ($349 in the US) for the 16GB model.

It’s a welcome change, after the Motorola-made Google Nexus 6 (Review | Pictures) which launched last year at Rs. 44,000 ($649 in the US) for the 32GB model. having been one of the reasons why Nexus line profits suffered a sharp downturn last year.

The Nexus line was meant to serve as the benchmark Android device from the start, and Google builds hardware every year to “guide the ecosystem”, according to Google CEO Sundar Pichai. Nexus devices offer the standard Android experience without additional customization, but the Nexus 6 launched last year saw a shift in phone positioning as it was placed alongside flagship smartphones, such as the Samsung Galaxy S5, the LG G3 and the Sony Xperia. Z3. The move didn’t really pay off for the company.

An offer you can’t refuse
With the launch of the Nexus 5X made by LG and the Nexus 6P made by Huawei, the company is looking to win back Nexus fans who lost interest in the range last year, and also bring in new ones. The company will also no longer partner with various OEMs to launch Google Edition devices. That means the only phones you’ll get the standard Android experience on are Nexus devices, which is another reason the two new phones could do better in the market than their predecessor.

At the same time, Google also introduced free bundles with Nexus smartphones for the first time, including a free 90-day subscription to Google Play Music All Access (in select markets) and $50 Google Play credit. To sweeten the deal even further, Google is offering a new extended warranty program that’s valid for two years and covers mechanical failure outside of accidental damage. It’s priced at $69 and $89 for the Nexus 5X and Nexus 6P respectively, at least in the US. This new extended warranty plan appears to be modeled after HTC’s “Uh-Oh” protection plan, offered in the US, which includes free phone replacement in the event of a cracked screen, water damage, or battery change. operator within twelve months from the date of purchase.

One stop shop
Google with its latest Nexus smartphones has also tried to push its Google Store to become a one-stop-shop for Nexus devices. Google launched the dedicated online store in March, where only “Made with Google” hardware was sold.


It also looks like the new Nexus smartphones will only be sold through the Google Store, not with other retail partners – at least in some countries. The reason may be that Google wants to take more control over the supply chain of its Nexus phones. The company has been unable to meet demand for the Nexus 6. By centralizing the stores where you can buy new Nexus phones, Google will get a more accurate and faster picture of demand, and be able to manage the offer accordingly. Of course, more realistic pricing will only help demand, which makes it all the more important for Google to have a clear idea of ​​the numbers it needs to prepare for customers.

An Improved Nexus
At launch, Google emphasized features like camera improvements, with support for 4K video; a fingerprint scanner (which will likely become a standard feature on future Android phones); and slow motion video support. But the biggest new feature is the promise to remove bloatware – something that had been reported in leaks months before the event. Dave Burke, vice president of engineering, Android, announced that the Nexus 5X and Nexus 6P will ship with fewer Google apps. He explained that more than a quarter of the apps on the new Nexus will be “post-installed”, meaning they can be uninstalled.

Bloatware has been a major problem on all mobile devices, and it’s a very good sign that Google is taking action on it. This shows a clear signal to other OEMs, but also gives users added assurance that buying a Nexus phone has very clear benefits. That’s part of the reason the Google Nexus 5 has had such a huge impact on the market. Perhaps this major course correction means that Google will be able to impress loyal and new consumers alike.

Check out the latest from the Consumer Electronics Show on Gadgets 360, in our CES 2023 hub.


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