Netflix, Nike Training Club partner on fitness content, launching December 30
Netflix is partnering with Nike Training Club to bring fitness content to its platform. In a blog post, the video streaming company announced that it will be offering 30 hours of Nike exercise classes, starting next week on Friday, December 30. The Nike-Netflix Sessions will be released in two batches, with the initial rollout containing five shows (46 episodes), while the other half drops in 2023. The shows will be available on all Netflix plans, in multiple languages, with options for choose the intensity of the training.
“Getting motivated to exercise isn’t always easy, but the ability to feel the burn and then jump right into one of your favorite shows has some appeal,” the post reads. “And now that’s exactly what you can do: Just before the new year, Netflix members will be able to stream fitness content from Nike Training Club for the first time ever.”
The concept and its timing fit perfectly with some of the most common New Year’s resolutions made each year, which usually involve eating healthy and exercising more. Netflix features the workouts offered on the Nike Training Club app, which are led by Nike’s top certified trainers. Programming offers a range of options suitable for different fitness levels, including strength training, yoga workouts, and high-intensity interval training (HIIT) workouts.
As previously reported, the first batch features 46 episodes in total, divided into five curated sessions. They are the following:
- Kickstart Fitness with the Basics (13 episodes)
- Two Weeks for a Stronger Core (7 episodes)
- Falling in love with Vinyasa Yoga (6 episodes)
- HIIT & Strength with Tara (14 episodes)
- Feel-Good Fitness (6 episodes)
Over the past few years, Netflix has branched out from its core business of movies and TV series, even including gaming as one of the features on mobile. And although Netflix has built its own game studio, the company has also offered third-party titles such as Hextech Mayhem: A League of Legends Story and The Game Awards 2022 named Immortality, among others.
The partnership with Nike allows Netflix to bring content desired by fitness-focused users, while saving on the money needed to create original fitness content for its platform. In some ways, this is Netflix’s take on Apple Fitness+ – minus the tight integration of workout data.
According to Variety’s sources, this new initiative will work as “sort of an experiment” for Netflix, like what they did with interactive content. “With workout club videos already produced by Nike, the streamer hopes to potentially follow the same path as Peloton, whose popularity has grown significantly since the bike company launched in 2012,” the report explains. Peloton is a US-based exercise equipment company that integrates Internet-connected touchscreens that deliver on-demand exercise programs through a subscription service.
The first batch of Nike Training Club will be available to stream on Netflix starting Friday, December 30.