Netflix is betting big on games, to launch 40 new titles in 2023 on iOS and Android
As one of the biggest streaming services in the world, Netflix is well known for its vast catalog of original and licensed content from movies and TV series. However, many may not be aware that Netflix has also been a subscription gaming service for mobile games since November 2021. Interestingly, this requires nothing more than your standard Netflix subscription, with all paid subscribers having access to the catalog full of mobile games, available on iOS and Android. For 2023, Netflix is betting big on its gaming service, with major expansion plans to build on its existing catalog, and working with developers such as Ubisoft and Super Evil Megacorp, to bring 40 new titles to the service.
New releases on Netflix Games in 2023 and beyond
The global streaming platform recently announced that it plans to bring 40 new games to its platform in 2023. To date, the service has launched 55 games since November 2021 and has a total of 70 games in development with external partners. . These include Terra Nil, an inverted city builder which will launch on March 28, and Ubisoft’s Mighty Quest: Rogue Palace, which will be released on April 18. Assassin’s Creed fans can also look forward to an upcoming franchise mobile game. to Netflix games soon.
Unlike some of Netflix’s previous titles such as Too Hot to Handle: Love is a Game and Narcos: Cartel Wars Unlimited which are based on existing Netflix titles, many upcoming games are not related to movies or games in any way. TV shows on streaming. platform. Netflix hopes to establish itself as a major publisher of games for mobile platforms, and doesn’t really limit itself to using its games as extensions of its existing streaming content, according to Leanne Loombe, vice president of external games at Netflix.
Notably, the gaming service also plans to bundle existing premium titles under its subscription banner. Netflix is working with UsTwo Games to bring Monument Valley and Monument Valley 2 to its service in 2024. All of this will see Netflix take on established players in the gaming subscription space such as Apple Arcade and Google Play Pass, but with the added benefit of notable being available on iOS and Android.
How do Netflix games work?
Netflix games are accessible as regular apps on the Apple App Store and Google Play Store, and are installed on your smartphone or tablet independently of the Netflix app. That said, you can use the Netflix app on iOS or Android to find games, and you’ll be taken to the app market to download the app. At this time, the Netflix app does not allow you to play any of the games it contains and is only used to help you discover titles that interest you.
Although the game apps themselves are free to download, you need an active Netflix subscription to be able to access and play the games. If you’re signed into the Netflix app on the same device, this process is seamless, with the game running normally using your existing credentials.
It is important to note that Netflix Games offers premium games which are fully unlocked and can be played for free as part of the subscription service; there are no in-app purchases beyond the actual cost of Netflix subscription in any of the games, similar to how Apple and Google run their subscription game services.
For now, Netflix games are limited to mobile platforms. However, the company has confirmed that it is working on its own cloud gaming service, which could then bring its games to many other devices beyond smartphones and tablets. It’s still a while away, and Netflix has confirmed that its immediate plans for games will remain focused on mobile platforms.
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