Netflix Confirms Its Ad-Supported Plan Won’t Offer All Content: Everything You Need to Know
It was recently reported that Netflix was in talks with Hollywood Studios to renegotiate deals to put content on its cheaper ad-supported plan. The online streaming platform recently announced that it will soon launch ad-supported subscription plans, which are expected to go live on the platform in early 2023. For the offering, the company recently announced its collaboration with Microsoft as a business and technology partner. . Additionally, Netflix executives have also confirmed that the upcoming ad-supported plan will not offer all the streaming content available on the platform at this time. However, it’s still unclear what all the latest ad-supported content on Netflix would be missing.
During the company’s recent earnings call, Netflix CEO Ted Sarandos said, “The vast majority of what people watch on Netflix, we can include in the ad-supported tier. There are things that are not working, and we are in discussion with the studios. But if we launch the product today, members of the advertising level will have a great experience. And we’re going to remove some extra content, but certainly not all of it, but don’t think that’s a big drag on the business.
Last week, Netflix announced that it had selected Microsoft as the technology and business partner for its planned ad-supported subscription offering. Thanks to this effort, the streaming giant is happy to slow subscriber growth by rolling out a cheaper plan.
Regarding the details of the negotiation agreements, Netflix executives did not mention which studios they are in talks with. However, The Wall Street Journal reported earlier that the company is trying to negotiate programming deals with Warner Bros., Universal, and Sony Pictures.
On the other hand, Netflix also lost nearly a million subscribers in the spring amid increased competition and runaway inflation that squeezes household budgets, adding urgency behind the streaming service’s efforts. video to launch a cheaper option with commercial interruptions.
The April-June contraction of 970,000 accounts, announced as part of Netflix’s second-quarter earnings report on Tuesday, is by far the largest quarterly loss of subscribers in the company’s 25-year history.
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