Netflix CEO discusses popularity of regional content from India during recent visit

Netflix Global CEO Ted Sarandos met with Union Information and Broadcasting Minister Anurag Singh Thakur in the nation’s capital on Friday.

During the meeting, Thakur highlighted the expanding creative economy and how India has become a content and post-production hub, backed by talented Indians.

Thakur and Sarandos discussed how India’s regional content is a global favorite right now and among the most viewed content in the world, besides being dubbed into dozens of languages.

Sarandos is a founding member of Netflix; having worked for more than 23 years in the organization.

Netflix is ​​an online entertainment company present in 190 countries around the world and entertaining more than 223 million subscribers. Netflix is ​​deeply committed to India with over 100 original series in the country.

Netflix launched its service in India in 2016 and the first Netflix Original series was launched in 2018.

Through an initiative called Azadi Ki Amrit Kahaniyan, Netflix has pledged to produce 25 inspirational short videos for the Ministry of Information and Broadcasting.

These videos are used by government agencies across the country on their social media, broadcast on the Doordarshan network, and distributed to public and private schools across the country.

The first series of videos focused on women agents of change and the second on the freedom fighters of the first war of independence (1857).

Additionally, Netflix has a deep commitment to the local creative community and has held several skill-building workshops and competitions.

Netflix has also brought a lot of regional content to the world map – GodFather (Telugu), Don (Tamil), Major (Telugu) and The Ghost (Telugu), in addition to Beast (Tamil).