Meta Chief Commercial Officer Marne Levine, appointed in 2021, leaves the company

Meta Platforms said Monday that chief commercial officer Marne Levine is leaving the owner of Facebook after 13 years.

Levine, 52, named the company’s first chief commercial officer in 2021, has held a variety of other senior roles at the social media company, including chief operating officer of Instagram.

The company said it has expanded the role of Nicola Mendelsohn as head of the global business group and appointed Justin Osofsky to head online sales, operations and partnerships, following Levine’s impending departure.

Mendelsohn will manage the company’s relationships with top marketers and agencies across all of its apps, while Osofsky will lead sales and operations focused on growing small and midsize businesses across Meta’s platforms.

The changes come at a time when Meta has promised to cut costs from $5 billion (nearly Rs. 41,320 crore) in the year to a range of $89 billion (nearly Rs. 7.35,450 crore). ) to $95 billion (almost Rs. 7.85,000 crore), calling 2023 “the year of efficiency”.

A few days ago, it was reported that Meta had asked many of its managers and directors to move to individual contributor positions or leave the company.

The process is known internally as “flattening,” the people said. Individual contributors are not in charge of others and instead focus on tasks such as coding, design, and research.

Last November, Facebook and Instagram owner Meta laid off 13% of its November workforce in its first major layoff. Meta CEO Mark Zuckerberg explained during the company’s earnings report that he still feels the organization is too slow and bloated. He called 2023 “the year of efficiency” and pledged to weed out middle managers and underperforming projects.

In January, Meta announced the appointment of Vikas Purohit as Director of Meta’s Global Business Group in India to lead the strategy and implementation of the charter, focusing on the country’s largest advertisers and agency partners.