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London shoppers see the future of gaming with Samsung Odyssey Ark and Gaming Hub – Samsung Global Newsroom

London shoppers see the future of gaming with Samsung Odyssey Ark and Gaming Hub – Samsung Global Newsroom

London shoppers see the future of gaming with Samsung Odyssey Ark and Gaming Hub – Samsung Global Newsroom

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Visitors to Selfridges can experience the brilliant 55-inch curved gaming display with advanced performance

Samsung Electronics has collaborated with iconic department store Selfridges to offer shoppers in London an exclusive and exciting opportunity to experience Samsung’s new Odyssey Ark and Gaming Hub.1 platform this festive season.

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London shoppers see the future of gaming with Samsung Odyssey Ark and Gaming Hub – Samsung Global Newsroom

From today until January 31 next year, visitors will be able to enjoy a fully immersive experience using the Odyssey Ark, the world’s first 55-inch 1000R curved gaming display, at Selfridges. The screen will present a racing game simulator using three connected Odyssey Arks. The three curved gaming screens wrap around the user’s field of vision, placing the user at the center of the action while completely immersed in the exciting gameplay.

London shoppers see the future of gaming with Samsung Odyssey Ark and Gaming Hub – Samsung Global Newsroom

▲ Odyssey Ark and Radical British Motorsport Champion Daryl DeLeon

The Odyssey Ark delivers a cinematic gaming experience with its unique curved display, high-performance 165Hz refresh rate, 1ms (GtG) response time, and crisp 4K resolution (3840 x 2160). Users can further customize their gaming experience using Flex Move Screen, which allows users to adjust the screen size between 55 and 27 inches, change the position of the screen, and even change the screen ratio between 16:9, 21:9 and 32:9. all with a simple touch of Ark Dial. This freedom is not only horizontal but also vertical (Cockpit mode), giving users even more control over the viewing experience.

The Odyssey Ark is also equipped with Samsung’s Quantum Matrix technology which uses mini quantum LEDs to enable ultra-fine and precise control of densely packed LEDs, as well as 14-bit processing, which provides stunning graphics and ultra -realistic.

Visitors will also have the opportunity to experience a retail demo station for cloud gaming and the Samsung Gaming Hub. The display will include three game stands, the incredible Odyssey Ark and two of Samsung’s latest Ultra High Definition TVs. Neo QLED 8K and Neo QLED 4K. The Samsung Gaming Hub gives users the ability to experience popular Xbox Game Pass titles in addition to picking up new games as they come out. With an extensive library of games from the biggest names in the industry, including Xbox, NVIDIA GeForce NOW and Utomik, users can dive into a world of limitless possibilities with the Samsung Gaming Hub.

“We are delighted to bring both our Gaming Hub retail display and the groundbreaking Odyssey Ark to consumers this winter in one of the UK’s most popular shopping destinations, alongside other promotions around of London,” said Tom Morey, Director of Direct-to-Consumer at Samsung Electronics UK&I.Through these activities, London fans will now have the chance to experience the game screen for themselves and experience an adrenaline-pumping experience like never before.

London shoppers see the future of gaming with Samsung Odyssey Ark and Gaming Hub – Samsung Global Newsroom

▲ YouTube sensation Vikkstar123 kicks off the opening of the Gaming Suite at W London, featuring the Odyssey Ark, with a live stream.

In addition to its collaboration with Selfridges, Samsung also recently announced the launch of the UK’s first gaming suite in collaboration with the luxury hotel W London, providing guests with an unforgettable nighttime experience with a futuristic gaming setup. By booking the W London WOW suite by April 2023, visitors can fully immerse themselves in an unprecedented gaming and hosting experience. Additionally, to celebrate the release of the Odyssey Ark in the UK, Samsung has offered buyers Harrods in London the chance to try out the single game screen last September.

London shoppers see the future of gaming with Samsung Odyssey Ark and Gaming Hub – Samsung Global Newsroom

▲ Game facility at Harrods for consumers to experience Odyssey Ark

For more information about Samsung Odyssey Ark, please visit here.

1 Samsung Gaming Hub is available in the following countries/regions: United States, Canada, United Kingdom, Germany, France, Spain, Italy, Korea, and Brazil. Service availability for partners may vary by region.

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