JioCinema sets new viewership record of 24 million views in RCB vs CSK IPL game
JioCinema broke its own viewership record, with viewership for the Chennai Super Kings vs Royal Challengers Bangalore match exceeding 24 million. This is, so far, the highest viewership for any game in the current IPL 2023 season, with JioCinema beating its own previous record of 22 million set on April 12. In the last leg of the second leg of the match, the number of viewers on Jio Cinema reached 24 million. Chennai Super Kings won the thrilling game by 8 points.
The BCCI has awarded the TV and digital rights to the Tata IPL 2023 to different companies, and digital is seeing the direct benefits. JioCinema is streaming IPL matches this season for free for everyone, as the streaming platform does not yet have a subscription model. This has further helped boost IPL’s viewership thanks to the growing popularity of digital streaming. In addition, JioCinema has also improved the quality of this season’s stream, offering the IPL 2023 stream in up to Ultra-HD resolution for all matches, as well as multiple languages for commentary and graphics, and different camera angles selectable. by the user.
The achievement of 24 million viewers is particularly impressive, given that the final game of the 2019 season had the highest number of viewers on Disney Hotstar at 18.6 million, before JioCinema entered the segment. IPL is currently in its league stage and to date, JioCinema has broken all previous viewership records for the tournament. As the IPL heads towards the final, viewership on JioCinema is expected to increase further. The company says millions of new viewers tune into IPL daily through its streaming app.
The streaming service is expected to start charging subscription fees after the conclusion of IPL 2023, and also announced a huge slate of movie and web series content that is expected to hit the streaming platform within months. coming. The platform was also the streaming partner for the 2022 FIFA World Cup, although securing the rights for IPL was a significant boost for JioCinema given India’s preference for cricket. compared to other sports.
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