iPhone 15 lineup could see more differences between Pro and Basic models: report

The iPhone 14 series with four new models was launched at the “Far Out” event in September this year. Apple introduced the iPhone 14 and iPhone 14 Pro as smaller models, while the iPhone 14 Plus and iPhone 14 Pro Max debuted with larger screens. Early market trends reflected sluggish demand for non-Pro models. Now, a new report suggests that Apple is “seriously” concerned about the iPhone 14 Plus’ sales performance and that the Cupertino giant is looking to adopt new marketing strategies to catch up when the next series of iPhones are released. ‘iPhone.

A new post from South Korea’s Naver blog suggests that Apple is “seriously” thinking about the iPhone 14 Plus’ sales performance and considering new strategies for the upcoming iPhone 15 lineup. would be well beyond the range expected by Apple’s external environment.

First, Apple might consider narrowing the gap between pro and base models. This lines up with analyst Ross Young’s claim that the Dynamic Island feature, which is currently only available on iPhone 14 Pro models, could reach all iPhone models next year.

Apple is also planning to change the pricing strategy for future iPhone models and the “price will be set differently than it is now.” This can reduce the price of the Plus model in the 2023 range. The price of iPhone 14 Plus in India starts at Rs. 89,900. In contrast, the price of iPhone 14 Pro Max starts at Rs. 1,39,900.

However, well-known analyst Ming-Chi Kuo said earlier that Apple will further increase the gap between iPhone Pro and non-Pro models and offer exclusive features in iPhone 15 Pro Max. Kuo said the company wants to increase the average selling price (ASP) of iPhone units.

Also, the blog post states that the difference in hardware and camera parts between the pro model and the max will be final. This corroborates past leaks, which suggested a titanium chassis and periscope zoom camera on the iPhone 15 Pro Max model. High-end models of the iPhone 15 series have solid-state buttons instead of physical volume and power buttons.

Apple’s 2023 iPhone lineup would include the standard iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max models. The iPhone 15 Pro and iPhone 15 Pro Max are expected to be powered by Apple’s next-generation A17 Bionic chip. Non-Pro models might feature the A16 Bionic chip.

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(Except for the title, this story has not been edited by NDTV staff and is published from a press release)