Increased prices for monthly and quarterly Amazon Prime subscriptions; The cost of the annual package remains unchanged: report
The price of Amazon Prime subscription in India has become more expensive for users who opt for monthly and quarterly plans. The price increase is not applicable to the annual subscription option. This means that customers can continue to enjoy the annual Prime subscription at Rs. 1,499. However, the monthly and quarterly prices for Amazon Prime subscriptions have been increased by Rs. 120 and Rs. 140, respectively. The monthly subscription option for Amazon Prime saw the biggest price increase, and customers will now have to pay 67% more than the previous price.
According to details from Amazon’s support page (via MySmartPrice), an Amazon Prime subscription in India now costs Rs. 299 for monthly subscribers, while the quarterly subscription is priced at Rs. 599. These plans used to cost Rs. 179 and Rs. 459, respectively This means that the monthly plan has been increased by around 67% while the quarterly subscription plans have increased by almost 31% The annual subscription has not been increased, meaning it continues to be priced at Rs. 1,499.
It should be noted that the benefits and advantages of the subscription remain the same, regardless of the duration of the Amazon Prime subscription. Users will have access to free one-to-two-day deliveries to eligible addresses, with no minimum order value required, as well as Prime Video, Prime Music and Prime Reading. In addition to these services, subscribers will also have exclusive access to the best deals and 30-minute early access to Lightning Deals on the e-commerce site on a daily basis.
Amazon introduced its Prime membership in India in 2016, at an introductory price of Rs. 499 per year. It introduced a monthly subscription-only plan in 2018.
Meanwhile, Amazon Prime also offers a cheaper Prime Lite subscription. This plan is priced at Rs. 999 per year. Membership offers benefits such as free two-day delivery, no minimum order value for free standard deliveries, early access to “Lightning” deals, as well as Amazon’s “deals of the day”. Prime Lite subscribers can also access unlimited video content, similar to Amazon Prime. However, the content will be available in standard definition (SD) quality and accompanied by advertisements. It can be streamed on two devices at once, one of which must be a cellphone, according to the company.
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