HBO Max’s ad-free monthly subscription increases by $1 • TechCrunch

HBO Max is raising the price of its ad-free monthly subscription in the US from $14.99 to $15.99 plus applicable taxes. The change marks the first time HBO Max has raised the price of its service since its launch in May 2020.

“Existing subscribers currently paying $14.99/month will see their monthly rate increase to $15.99 beginning on their next billing cycle on or after Saturday, February 11, 2023,” the company said in a statement. “This one dollar price increase will allow us to continue to invest in providing even more cultural programming and improve our customer experience for all users.”

The cost of the ad-supported tier of the streaming service will remain unchanged at $9.99 per month.

The price hike comes days before HBO Max’s highly anticipated TV adaptation “The Last of Us” debuts on January 15. The launch of the TV show is seen as an opportunity for HBO Max to convince fans of the game to subscribe to the streaming. a service.