Google Store, hotels, flights and other services will show more accurate information in the EU
Google Store, hotels, flights and other services will show more accurate information in the EU

The EU’s Consumer Protection Cooperation Network (CPCN) has been in talks with Google since 2021 to make certain online services more transparent and better aligned with EU geo-blocking regulations.
The Google Play Store lets you browse versions for different EU countries – something you might not have known (here’s how). Google has agreed to make this option more visible to users. Google lets you change your country of residence once a year, but some of the restrictions that apply violate geo-blocking regulations, according to the CPCN.
In addition, Google will allow payment services from any EU member country to be used. App developers also have to comply with geo-blocking rules, so Google will make sure they are made aware of the details.
As for the purchase of hardware on the Google Store, the company has agreed to display certain details more clearly: delivery costs, right of withdrawal and availability of repair and replacement options.
If you use Google Hotels and Flights to plan your trips, you’ll soon notice a few changes. For example, it can sometimes be confusing whether you are dealing with Google or whether the company is simply acting as a middleman. This will be clarified.
In addition, all displayed discounts will also contain clear information about the price used as a reference. Additionally, Google will specify that reviews on the Google Hotels platform are unverified.
Google has agreed to increase the transparency of the offers and reviews it lists
Google is committed to following the same transparency guidelines as other major booking platforms like Expedia and Booking.com.
The changes that Google agreed to have not yet been implemented and it is unclear when they will go into effect. The CPCN and local authorities will continue to monitor the situation to ensure compliance.
Justice Commissioner Didier Reynders said: “Even today, almost three years after the start of the COVID-19 pandemic and subsequent lockdowns, we are seeing a growing number of consumers turning to the internet to book holidays, make purchases or view a review. EU consumers have the right to clear and comprehensive information to enable them to make informed choices. Google’s commitments are a step in this direction. We call on Google to fully comply with the geo-blocking regulation, ensuring that consumers can enjoy the same rights and access the same content no matter where they are in the EU.
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