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Google Says YouTube Shorts Surpassed 50 Billion Daily Views • TechCrunch

Google Says YouTube Shorts Surpassed 50 Billion Daily Views • TechCrunch

Google Says YouTube Shorts Surpassed 50 Billion Daily Views • TechCrunch

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All social media companies are in a race to win the short video war and Google is showing progress against TikTok and Instagram. The search giant said on its latest earnings call that YouTube Shorts had crossed 50 billion daily views. The company previously reported 30 billion daily views as part of its Q1 2022 results.

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While growth performance is impressive, Shorts’ view count is lagging behind Instagram and Facebook. Last October, Meta said Reels garnered 140 billion daily views across the two social networks.

Just like other platforms, YouTube drove users to watch Shorts. In November, the company launched Shorts on TV. TikTok had made a similar attempt to make its app available for multiple big-screen platforms, including Amazon Fire TV, Android TV and select LG and Samsung smart TVs in 2021.

Last year, YouTube said 1.5 billion logged-in users watched Shorts every month. In 2021, TikTok said it passed the 1 billion monthly active users mark. By comparison, Instagram has over 2 billion users. The company hasn’t revealed how many are watching Reels – although it’s hard to escape short videos if you log into Instagram.

The increase in short video views is good news for Google, but it will also need to monetize those views. In the fourth quarter of 2022, Youtube took in $7.96 billion in revenue, down 8% from $8.63 billion a year ago. In November 2022, the company said YouTube Music and Premium had over 80 million subscribers worldwide. But he did not specify how much of the subscription contributes to YouTube’s revenue.

On February 1, YouTube launched a new ad revenue sharing program with the creators of Shorts. This could inspire more creators to create original content for the platform. Last November, the video platform also began testing affiliate shopping and marketing features with Shorts.

On the earnings call, Google Chief Commercial Officer Philipp Schindler said the company was “pleased with our continued progress in early monetization.” The company’s chief financial officer, Ruth Porat, said that Youtube “prioritizes the continued growth of engagement and monetization of shorts”.

The statements from Google executives mimic the sentiment of senior Meta brass, who have counted Instagram Reels and the company’s algorithmic recommendation engine as its top priorities in the coming months.

Tech

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