Google Pixel Watch costs $123 to make, says new report

Google launched its Pixel Watch last year and priced it starting at $349 in the US. But how much does it cost the company to manufacture the smartwatch? A new report today from Search for counterpoint focuses on exactly that. The in-depth analysis reveals that the total bill of materials (BoM) for the Pixel Watch is $123.

This figure does not include R&D and marketing costs, keep in mind. Samsung is the primary financial beneficiary, recouping around 20% of the BoM cost for itself, through supplying the chipset, LTE transceiver for the LTE-enabled model, and “other matched components”. There’s also an NXP co-processor, as well as memory made by Kingston. The combined cost of the two processors and memory is almost 27% of the BoM.

The second biggest beneficiary on the supply side is BOE, which sells the custom 1.2-inch OLED display to Google. This represents 14% of the BoM. The GPS chip is provided by Broadcom, as is the Wi-Fi/Bluetooth combo chip, while STMicroelectronics provides the component needed to support eSIM and Google Pay.

The six-axis inertial sensor and digital compass are also from STMicroelectronics, while the heart rate monitoring system uses parts from Texas Instruments.

If you want to learn more about Google Pixel Watch, don’t miss our full review!

Source