FIFA 23 and Juventus reach new agreement to end Italian club’s 3-year absence
FIFA 23 – launching on September 30 – brings Juventus FC back to its squad roster. EA Sports have announced a “multi-year collaboration” with the Italian football club, which will once again feature the Serie A side in their home state. Juventus was previously available exclusively in Konami’s eFootball Pro Evolution Soccer series for the past three years. This licensing issue forced EA to use the name ‘Piemonte Calcio’ to represent the club. FIFA 23 is coming to PS5, PS4, Xbox Series S/X, Xbox One and PC.
The name change wasn’t the only problem during those three years, as EA Sports had to create different jerseys and a stadium, creating an inauthentic feel. But from FIFA 23, Juventus will return to their original state, complete with the official logo, shirt sponsors, world-class players and the Allianz Stadium. According to Electronic Arts, the multi-year partnership will explore projects beyond games and football.
The two sides will work on “a number of lifestyle and cultural initiatives”, with the Italian club noting a 360-degree experience of the world of Juve, “a world of street art, culture, music and urban lifestyle,” the blog post read. . Electronic Arts, the AAA video game publisher, will not only be a video game partner of Juve with FIFA 23, but also an official partner of Urban Culture.
“We are proud to be back alongside EA Sports,” said Juventus Chief Revenue Officer Giorgio Ricci. “The partnership with EA Sports goes beyond the concept of traditional partnership, together in the common project of looking to the future, talking to new generations, riding the wave of new trends, in street art, urban culture and the style of life.” Details on this are unclear but will be revealed at a later date.
EA announced earlier this year that it would not be renewing its license with FIFA. They said FIFA’s branding and licensing was becoming too expensive, with EA set to pay $2.5 billion over the next 10 years to the football body. The current contract ends next summer, after which the franchise is rebranded as EA Sports FC. Indeed, this new partnership with Juventus FC will continue – alongside all the other teams in Europe’s top leagues.
This year’s FIFA includes two major women’s leagues, men’s and women’s world cups as a free update, and cross-play support in 1v1 modes. In the meantime, FIFA is working with other developers to create new football simulation games.
FIFA 23 will launch worldwide on September 30, on all major platforms – PS5, PS4, Xbox Series S/X, Xbox One and Windows PC via Steam and the Epic Games Store.