Elista Smart LED TV Lineup Launched in India, Powered by webOS TV: Price, Specs

The Elista range of ultra-premium LED smart TVs was launched in India on Monday, June 13 by electronics and home appliance brand Elista. Powered by webOS TV and sporting a frameless design, these Smart LED TVs are available in three screen sizes: 43 inches (109 cm), 50 inches (124 cm) and 55 inches (140 cm). The range comes with ThinQ AI which engages users in a two-way conversation and helps them access built-in Alexa to manage the device with voice commands.

The range is loaded with ThinQ AI which engages users in two-way conversation and helps them access built-in Alexa to manage the device with voice commands.

Additionally, the Elista Smart LED TV range comes with an easy-to-use Magic Remote with a dedicated hotkey for Netflix and Prime Video, 400 nits of peak brightness, 4K Quantum Lucent and 1.07 billion colors.

Powered by webOS TV and sporting a frameless design, these Smart LED TVs are available in three screen sizes: 43 inches (109 cm), 50 inches (124 cm) and 55 inches (140 cm).

Users can enjoy truly blur-free visuals thanks to low frame rate content and 60Hz MEMC. This, together with Future-Ready technology, ALLM (Automatic Low Latency Mode), results in lower input lag at 5ms.

Commenting on the launch, Pawan Kumar, CEO of Elista, said, “The Smart TV industry in India has been evolving at a rapid pace. Today’s consumers are looking for a better experience, better technology and a seamless experience within their budget. to focus on delivering the best performing products to consumers and offering them premium products at their fingertips.”

“We hope that through our Smart LED TVs, we will reach consumers who want to upgrade to an unparalleled viewing experience at an affordable cost,” he added.

Supported by Dolby audio, these three models deliver high fidelity surround sound. Connectivity-wise, Elista Smart LED TVs feature dual-band Wi-Fi to support streaming.

The three models are priced at Rs. 48,990 for 43 inches (109 cm) and Rs. 59,990 for 50 inches (124 cm), and the 55 inches (140 cm) model will cost Rs. 70,990 and are available in all major consumer electronics stores and online platforms.