[Editorial] Get ready for the best of Samsung Galaxy, designed for today and tomorrow – Samsung Global Newsroom

Every year, mobile technology becomes more and more central to our daily lives and the epicenter of innovation.

With these essential devices, we create and consume content that connects, inspires and entertains us. We stay immersed in the universe of an epic game, even on the move. We respect colleagues and meet deadlines when we are away from our offices. And we manage every part of our life in one convenient place — from health and wellness habits to dating, shopping, travel and more.

Our days revolve around these experiences, so people want devices they can rely on, from brands they can trust. At the same time, global challenges like the climate crisis are forcing us to rethink the way we live. We have a responsibility to help create a better world now while working towards a more equitable and sustainable future. We believe mobile technology can be the catalyst to enrich people’s lives and help create the future we envision. And that’s why we do what we do at Samsung Electronics.

Setting new performance standards

There’s no better example of Samsung realizing this vision than the Galaxy S series. This year, the Galaxy S series extended our legacy of innovation by doubling down on our fundamentals.

That’s why our pro-grade camera system gets smarter, delivering the best photos and videos in all lighting conditions among our Galaxy smartphones. Along with hardware and software optimization, our new chipset, born from Samsung’s open partnership philosophy, enables the fastest and most powerful Galaxy performance. The connectivity of our ecosystem also becomes easier and more transparent than ever.

At the top of the Galaxy S series is our Galaxy S Ultra. It’s the product you can trust to deliver the best of the best with redefined performance and quality.

We’ve completely fused the most beloved Galaxy Note experiences into Ultra, creating a smartphone with the power, performance and creative capabilities of two cutting-edge Galaxy innovations in one.

The Galaxy S Ultra has truly become the pinnacle of innovation from Samsung Mobile, a brand that stands apart from all the rest, and soon we’ll show you what the Ultra can do in even more device categories.

Innovation that lasts

Performance isn’t just about power. It is also an innovation that lasts with less impact on the environment.

We are committed to fighting climate change and are guided by our new environmental strategy that strives to make the technology we depend on more sustainable. That’s why we consider every phase of the product life cycle with sustainability as a priority.

This means building devices that last longer with increased durability and reliability. This means incorporating more recycled materials into more components. It means collaborating with like-minded partners to bring people together and bring about positive change for people and the planet while setting new benchmarks for our industry.

Premium experience without compromise

On February 1 at Unpacked, we’ll show how innovation and sustainability come together to deliver the ultimate premium experience.

In a time when the stakes are higher than ever, we’ve raised the bar by pushing the boundaries of the mobile experience — delivering our most powerful mobile experiences you’ll continue to love for years to come.

I look forward to sharing the sequel with you.