Betano Aims High After Joining The Ontario iGaming Market
Ontario is still the only Canadian province to have completely regulated its iGaming and betting market for private investors
Since April 2022, tens of casino and sports betting platform operators have stormed this market, and Kaizen Gaming, the company behind Betano, is one of them.
Kaizen is an internationally present, rapidly growing casino operator. Ontario is the latest of about a dozen markets the company is present in. Betano has been its most recognizable brand since 2017, when it was launched.
Betano’s development has been nothing but impressive so far, and it has everything to do with Kaizen’s industry-specific experience. This company is an industry giant and a proud owner of several awards, including the recent Southern European Operator of the Year. Kaizen won this award during the 2022 Barcelona SBC Summit.
Allwyn, one of the biggest gaming and lottery providers in the world, acquired 36.75% of Betano’s shares. The deal includes a downpayment, followed by three yearly additional payments based on Betano’s financial results. This goes to show the potential the sportsbook has.
Betano Canada Was Among the First iGaming Providers Available in Ontario.
After it received its iGO license and after Kaizen Gaming was officially licensed by the Alcohol and Gambling Commission of Ontario (AGCO), Betano received access to Ontario’s market. Currently, punters from Ontario enjoy Betano’s iCasino features and mostly its soccer betting section. It’s no secret that Betano.ca will mostly be about soccer.
Betano Canada’s licence is valid for a year. It was granted in mid-August 2022 and will be renewed in 2023. The license came shortly after several of Betano’s biggest competitors secured their licences, meaning that the sports betting and iGaming sector in Ontario has yet to become the competitive environment it has the potential to be. Until recently, the local lottery was the main provider of online gaming activities for Ontario residents. Once other provinces follow Ontario’s example and introduce the legislative changes needed to regulate their iGaming markets, Betano will be among the first to join.
Betano Plans on Being a Local Market Leader and Has the Means to Do It
The team behind Betano.ca has already designed a wide-scope marketing strategy that probably pays off, as punter from Ontario find the gambling platform to be an exceptional choice. Among the perks it has, the downloadable app available for Android and iOS-powered devices stands out.
The advantages Betano has are bound to turn the sportsbook into one of the best choices available in the Ontario market. The long list of pros to consider includes, but it’s not limited to:
Exceptional bonus offers: Betano has a variety of competitive bonuses to offer, including a hefty welcome bonus.
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Wide range of betting features: The sportsbook boasts an enviable variety of sports betting features for punters to take advantage of, including live betting, cashout, match combo, and loads more.
Professional design: Betano provides excellent customer experience thanks to its easy-to-navigate menu and cleverly designed interface.
Easy onboarding: Creating a new profile only takes a couple of minutes, and it’s a very intuitive process that requires little to no effort.
Impressive sports betting variety: Punters can choose between 25 and 30 sports to wager on in the Betano sports betting section.
High odds: Betano’s odds are above-average, allowing bettors to make the most of their gambling experience.
Reliable customer support: One of Betano’s most noteworthy advantages is the live chat support user can always count on for guidance or to resolve issues, although it’s not available 24/7. Phone and email customer support are always active.
In conclusion, Betano seems to be one of the most promising new entries on the sports betting and iGaming scene in Ontario. The sportsbook appears to have what it takes to provide punters with the high-quality customer experience they expect, alongside a plethora of ways to enjoy their stay while taking advantage of the numerous betting options available.
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