Apple’s Jony Ive crowns King Charles with coronation logo

We’ll call it the iCrown. Mr Jony Iveformer Chief Design Officer of Apple and companion of Steve Jobs, is now the man behind the official emblem of the coronation of King Charles.

On Friday, the royal family’s website unveiled the emblem, which was created by Ive and her design collective LoveFrom. It features a blue crown surrounded by red plant shapes that symbolize the nations of the United Kingdom.

“The design was inspired by King Charles’ love for the planet, nature and his deep concern for the natural world,” Ive told the site. “The emblem speaks of the happy optimism of spring and…the gentle modesty of these natural forms combine to define an emblem that recognizes both the joyful and profound significance of this occasion.”

The plants shown are the daffodil, for Wales; the rose, for England; the shamrock, for Northern Ireland; and the thistle, for Scotland.

For about a quarter of a century I led design efforts for Apple, where he worked on iconic products like iMac, iPod, iPhone, iPad and Apple Watch. He also played a role in the distinctive design of Apple’s retail stores and his donut-shaped apple park headquarters near Silicon Valley.

The emblem will be featured at events in May, the site said. Coronation events include a celebratory concert at Windsor Castle, scheduled for May 7, a UK-wide ‘Big Lunch’, scheduled for May 6-8, and the actual coronation service, scheduled for May 6 at Westminster Abbey. Charles immediately succeeded his mother, Queen Elizabeth, to the throne when she died last September, but he will be ceremonially crowned at the Abbey.

The iCrown will also appear online, of course, on social media etc. And if the Emblem Usage Guidelines (PDF) are any indication, we can see the design on T-shirts, water bottles, pens, pennants, teapots, brollies and more. Who knows? Maybe we’ll even see it on an iPhone case or two.

Ive and LoveFrom previously designed a seal for Charles’ Terra Carta campaign, which urges businesses to work towards creating sustainable and environmentally friendly marketplaces. This one also presents a flora, as well as a certain fauna.

Learn more:15 of Jony Ive’s most iconic Apple products and designs

Correction, 5:04 p.m. PT: The coronation ceremony is set for May 6.